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Legal · Cookie Policy
Cookies, your call. Nothing optional until you say yes.
Which cookies this site uses, who sets them, how long they last — and how to switch them off. Every section starts with a one-line answer.
Draft for legal review — not yet legal adviceSection 01
What cookies are
Small files a website saves in your browser so it can remember something between pages or visits.
This policy also covers similar browser storage (local and session storage) and tags that load from Google or Meta, because they do the same job. When we say “cookies”, we mean all of them.
Section 02
What we use, and why
Three groups: essential (always on), analytics and marketing (both off until you say yes).
We don't use cookies to sell data, and we don't run third-party ad networks on this site.
Section 03
The full list
Every cookie this site can set — its name, who sets it, what it does and how long it lasts.
ar_consentAgile RankerRemembers your cookie choice (stored in your browser, never sent to us)6 months_gaGoogle AnalyticsTells one visit from another, so we can count visitors2 years_ga_*Google AnalyticsKeeps the pages of one visit together2 years_clckMicrosoft ClarityHeatmaps and masked session replays — form fields are never recorded1 year_clskMicrosoft ClarityKeeps one visit together for the replay1 day_gcl_auGoogle AdsLinks an enquiry to the Google ad that led to it90 days_gcl_awGoogle AdsStores the ad click when you arrive from a Google ad90 days_fbpMeta PixelLinks an enquiry to our Meta ads90 days Check at launch scan_fbcMeta PixelStores the ad click when you arrive from a Meta ad90 daysar_conv_*Agile RankerStops one enquiry being counted twice (session storage, cleared when you close the tab)This tab onlyGoogle lifetimes are as Google publishes them. We re-check the whole list with a cookie scan before launch and after any change to the site.
Section 04
Before you choose
Until you say yes, no Google or Meta tag loads — not even a cookieless ping.
We use Google Consent Mode v2 in its basic form: the Google tag is only requested after you allow analytics or marketing. The Meta Pixel only loads after you allow marketing. Our fonts are served from our own server, so viewing a page doesn't contact Google Fonts.
The free AI visibility check and our contact forms use Cloudflare Turnstile to block spam. It loads only when you use a form, and is treated as essential because the form can't work safely without it.
Section 05
Your choices
Accept all, reject all, or choose — and change it here or from “Cookie settings” in any page footer.
Keep the site and forms working, and remember this choice.
What this sets
ar_consentAgile Ranker · Remembers your cookie choice6 monthsSecurity checkCloudflare Turnstile · Stops spam on our forms — only when you use oneShort-lived
Shows us which pages are useful, so we can improve them. No ads.
What this sets
_gaGoogle Analytics · Tells visits apart2 years_ga_*Google Analytics · Keeps the current visit together2 years_clck, _clskMicrosoft Clarity · Heatmaps and masked replays of how pages are used1 year
Measures whether our Google and Meta ads led to an enquiry.
What this sets
_gcl_au, _gcl_awGoogle Ads · Counts enquiries that came from our ads90 days_fbp, _fbcMeta Pixel · Counts enquiries that came from our Meta ads90 days
If you withdraw consent, we delete the analytics and marketing cookies this site set and reload the page. You can also block or delete cookies in your browser settings; the site will still work, but we'll ask you again.
If your browser sends a Global Privacy Control signal, marketing stays off and the switch is locked.
Section 06
How long we remember
Six months. After that — or if this policy changes in a way that matters — we ask again.
Your choice is stored in your browser as ar_consent, with the date you made it. It isn't sent to us and isn't linked to your name.
Section 07
Other companies involved
Google, Meta and Cloudflare — each under its own privacy policy.
Some of these companies process data outside India. See section 5 of our Privacy Policy for how transfers are protected.
Section 08
Changes to this policy
If we add a cookie or tool, it goes on the list first — and the date at the top changes.
Section 09
Contact
Questions about cookies go to the same person who handles privacy.
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Quick answers
Cookies, answered in one sentence.
Direct answers to the questions people actually ask — published as FAQ structured data so search and AI engines quote them correctly.
Does Agile Ranker use cookies?
Only essential ones by default. Google Analytics, Google Ads and Meta cookies load only after you allow them.
Can I reject cookies?
Yes. “Reject all” is one click, the same size as “Accept all”, and the site works fully either way.
How do I change my cookie choice?
Use “Cookie settings” in the footer of any page, or the switches in section 5 of this policy.
What happens if I reject?
Nothing on the site changes for you. We just can't count your visit or tell whether an ad brought you here.
Does the free AI check need cookies?
Only the Cloudflare security check that stops spam on the form. No analytics or ad cookies are needed.
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