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Industry · Travel & Hospitality
Trips are planned with assistants. Be the place they recommend.
How do travellers choose a hotel, tour or restaurant now?Copy answer
Travellers now plan itineraries with AI assistants, which recommend specific places rather than lists of links, then book through whichever page answers most clearly — often an OTA or reseller. Being chosen depends on specific, recommendable detail, consistent property and location data across the web, and owning your own name in search.
Pick your sector for the version written for your guests: how they plan, where they compare, and the three places a good travel business usually loses the booking.
01 · Pick your sector
Eight sectors. Eight different trips.
Each playbook follows one kind of traveller from the first planning question to the booking, then lays out the five moves we'd make first. Every one is free to read.
OTAs mediate discovery, so direct booking begins with owning your property name.
Read the playbook Tour operatorsItinerary planning has moved to assistants weeks before any booking search.
Read the playbook DMCsB2B buyers screen on destination capability rarely described in indexable detail.
Read the playbook Boutique staysSmall inventory, distinctive story. Being recommended matters more than ranking.
Read the playbook Adventure travelSafety, fitness and seasonality questions decide the booking well before price.
Read the playbook Wellness retreatsLong consideration and highly personal research. Substance beats atmosphere.
Read the playbook RestaurantsMaps, reviews and menu visibility settle it within a few minutes of searching.
Read the playbook Cruise & railRoute and itinerary queries are highly structured and suit programmatic pages.
Read the playbook02 · How travellers choose
Planned weeks ahead, booked wherever it's clearest.
Itinerary planning has moved decisively into assistants, which recommend places, not just links. Travellers shortlist weeks before they search to book, then choose whichever page answers the room, route, price and inclusions question most clearly. That page is often an OTA's, with a commission attached.
The three moves we'd make first
Travel decisions rest on trust. We publish only what you can stand behind: accurate rates, inclusions and availability; genuine reviews, never bought or incentivised; safety and accessibility described factually; no health claims for wellness programmes; and pricing that respects your OTA and partner contracts.
03 · Where we start
The services travel businesses need first.
Most travel businesses need these four working together before anything else. Each sector playbook adds what its travellers need on top.
Editorial, video and design produced with AI leverage and human judgement — quotable by readers and answer engines.
Read more AI Search OptimisationAEO and GEO — the work that gets your brand named inside ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, not just ranked beneath them.
Read more Local SEOGoogle Business Profile optimisation, local citations, reviews and city pages that actually get found.
Read more SEM & Paid AdsGoogle Ads, Meta, LinkedIn and programmatic managed to revenue rather than clicks, with AI-assisted creative testing.
Read moreIncluded with every plan
A free 5-page website for travel businesses.
Portals and marketplaces own the first click. Your own site is where the name search, the repeat customer and the direct enquiry should land.
- 5 pages, your choiceHome, About, Services, Key service, Contact
- Live in 48 hoursFrom the launch checklist
- AI-readableSchema, sitemap and llms.txt built in
- Yours to keepDomain and hosting in your name
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
Questions travel businesses ask
Straight answers, no sales script.
If yours isn't here, a 30-minute call is the fastest route. No pitch, no deck.
Book a 30-minute callShould travel businesses stop using OTAs and resellers?
Usually not. They reach travellers who would never find you otherwise. The aim is to stop paying commission on people already looking for you — name searches, repeat guests, direct enquiries — and to make your own pages answer more than the listing does.
Which playbook should I read first?
The one for your sector. If you run more than one — a hotel with a restaurant, say — start with the one that brings the most revenue, then the one with the most enquiries. The free audit shows where the biggest leak is.
How do AI assistants decide which places to recommend?
They draw on what's published across the open web: your site, map profiles, OTA and review listings, articles and guides. Specific, consistent detail makes you easier to recommend accurately. We measure whether you're named, and we don't guarantee mentions.
Should we bid on our own brand name?
Often, if OTAs or resellers are bidding on it. A brand campaign is usually inexpensive because the searcher already wants you, and it keeps the first click on your official site. We check your contracts and who is bidding before recommending it.
How long before a travel business notices a difference?
Brand search, listing and reply-time fixes often show within weeks. Planning content and assistant visibility build over a few months, and seasonality means the effect often shows in the next booking window. We don't guarantee rankings or bookings.
Is the website really free?
Yes. Every monthly plan includes a free 5-page website for your business — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Ask an assistant to plan a trip and see who it recommends.
We'll ask assistants to plan trips that should include you, check who owns the first click on your own name, and test how fast an enquiry gets answered — then send you what we found. You keep the findings either way.
- Reply in 1 business dayFrom a strategist, not a bot
- Free 5-page websiteIncluded with any plan
- Never sold or sharedYour details stay with us
Prefer a call? Book an AI growth call
Social presence
Travellers save places on Instagram, watch rooms and trips on YouTube and check reviews on the map, then book wherever the link leads. Social has to lead direct.
Social Media Marketing