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Industry · Beauty & Wellness
Clients choose in minutes. Make booking the easy part.
How do clients choose a salon, studio or wellness business now?Copy answer
Clients find beauty and wellness businesses through maps, short social video and reviews, usually in that order, and decide within minutes. Bookings go to whoever shows recent work, answers the price question and has a booking path that works first time, often before anyone reads about training or experience.
Pick your sector for the version written for your clients: what they type, what they look at, and the three places a good business usually loses the booking.
01 · Pick your sector
Eight sectors. Eight different clients.
Each playbook follows one kind of client from the first search or scroll to the booking, then lays out the five moves we'd make first. Every one is free to read.
Maps, reviews and portfolio decide it inside a couple of minutes.
Read the playbook Med spasTreatment and outcome queries under real regulatory constraints on claims.
Read the playbook Nail studiosPurely local and visual, with booking friction as the main leak.
Read the playbook Yoga & pilatesClass type, level and schedule questions decide whether someone tries you.
Read the playbook Gyms & fitnessJanuary demand spikes are won by pages built in October, not January.
Read the playbook Massage therapyCondition-led searches convert far better than generic treatment terms.
Read the playbook Nutrition coachingYMYL scrutiny applies, so credentials and sourcing carry real ranking weight.
Read the playbook Aesthetic clinicsBefore-and-after evidence within advertising rules that keep tightening.
Read the playbook02 · How clients choose
Decided in minutes, on the map, the feed and the booking button.
Beauty and wellness search is local, visual and quick. Clients compare a few nearby options on the map, check recent work and reviews, look for a price and try to book. If booking means a DM and a wait, most simply try the next listing.
The three moves we'd make first
This industry is judged on proof, and parts of it are regulated. We use only your own work and genuine reviews, with consent; keep treatment, results and before-and-after content within the advertising and professional rules in your country; and make no outcome or health claims.
03 · Where we start
The services beauty and wellness need first.
Most salons and studios need these four working together before anything else. Each sector playbook adds what its clients need on top.
Google Business Profile optimisation, local citations, reviews and city pages that actually get found.
Read more Social Media MarketingOrganic social, creator programmes and community built as a demand channel.
Read more Marketing AutomationLead routing, enrichment, nurture and reporting running without anyone copying data between tools.
Read more Content MarketingEditorial, video and design produced with AI leverage and human judgement — quotable by readers and answer engines.
Read moreIncluded with every plan
A free 5-page website for salons and studios.
Your map listing sends people to a website. Make it one that answers their question and takes the booking — not a page that sends them back to the map.
- 5 pages, your choiceHome, About, Services, Key service, Contact
- Live in 48 hoursFrom the launch checklist
- AI-readableSchema, sitemap and llms.txt built in
- Yours to keepDomain and hosting in your name
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
Questions owners ask
Straight answers, no sales script.
If yours isn't here, a 30-minute call is the fastest route. No pitch, no deck.
Book a 30-minute callWhere should a beauty or wellness business start with marketing?
With the map profile and the booking path, before more content. If the listing shows old photos and booking needs a DM, extra posts mostly send people to a competitor. Then turn service pages into answers to the questions clients ask, and set up review requests that run on their own.
Which playbook should I read first?
The one for your sector. If you run more than one kind of service, such as a salon with treatment rooms or a gym with a studio, start with the one that brings the most valuable clients. The free audit shows where the biggest leak is.
Is social media enough on its own?
Short video is often where clients first see you, but most still check the map listing and reviews before booking. Posts work best when each names the service and links to a booking path that works first time.
Can we use before-and-after photos and testimonials?
Usually, with care: your own work, genuine clients, consent and no editing. For medical aesthetics and health-related services the rules are stricter and differ by country, so we agree what can be shown before anything is published.
How long before a salon or studio notices a difference?
Map profile, booking-path and reply-time fixes often show within weeks because they plug existing leaks. Ranking for new services or areas usually takes a few months, depending on local competition. We don't guarantee rankings or bookings.
Is the website really free?
Yes. Every monthly plan includes a free 5-page website for your business — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
See what a client sees when they search for you.
We'll check your map visibility, your service and price pages, your booking path and how fast a DM gets answered, then send you what we found. You keep the findings whether or not you work with us.
- Reply in 1 business dayFrom a strategist, not a bot
- Free 5-page websiteIncluded with any plan
- Never sold or sharedYour details stay with us
Prefer a call? Book an AI growth call
Social presence
Beauty and wellness clients discover on Instagram and short video, check the map and reviews, then book wherever it's quickest. Social sells when every post leads to a booking.
Social Media Marketing