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Industry · Education & EdTech
Students compare courses in an assistant. Be the answer it cites.
How do students choose a course or education provider now?Copy answer
Students and parents increasingly compare courses and providers through AI assistants and search, which summarise curriculum detail, outcomes, cost and eligibility from the pages they can read. Providers that answer those questions directly, course by course, get shortlisted; those relying on prospectus PDFs and fees on request are left out of the comparison.
Pick your sector for the version written for your students and parents: what they ask, where they compare, and the three places a good provider usually loses them.
01 · Pick your sector
Eight sectors. Eight different learners.
Each playbook follows one kind of student, parent or buyer from the first question to enrolment, then lays out the five moves we'd make first. Every one is free to read.
Course-level pages rank and get cited individually. Prospectus PDFs do neither.
Read the playbook K-12 schoolsCatchment plus reputation. Parents compare on outcomes you rarely publish clearly.
Read the playbook Test prep & coachingEnormous informational demand around the exam itself, mostly unclaimed.
Read the playbook Online course platformsSkill and outcome queries beat course-name queries every time.
Read the playbook Vocational trainingEmployment outcomes and funding eligibility decide it — publish both plainly.
Read the playbook Language schoolsInternational intent with visa, cost and accreditation questions attached.
Read the playbook Corporate L&DProcurement-led buying that screens on capability and compliance documentation.
Read the playbook Study-abroad consultantsCountry and course combinations are vast, competitive and highly commercial.
Read the playbook02 · How students choose
Decided on outcomes, cost and eligibility, long before the open day.
Course and provider comparison is moving into assistants, where curriculum detail and outcomes get summarised. Students and parents compare outcomes, fees and eligibility, then message a few providers. Whoever answered plainly — and keeps in touch across the long gap between interest and intake — usually gets the enrolment.
The three moves we'd make first
Claims about outcomes carry weight in education. We publish results, employment and graduate outcomes only where you can verify and source them, never imply guaranteed admission, visas, jobs or grades, and keep content within the advertising and consumer rules that apply to education in your country.
03 · Where we start
The services education needs first.
Most education providers need these four working together before anything else. Each sector playbook adds what its students need on top.
Editorial, video and design produced with AI leverage and human judgement — quotable by readers and answer engines.
Read more SEO ServicesTechnical, on-page and off-page SEO built on entity and topic architecture — so you rank in Google and get retrieved by AI answer engines from the same work.
Read more AI Search OptimisationAEO and GEO — the work that gets your brand named inside ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, not just ranked beneath them.
Read more Marketing AutomationLead routing, enrichment, nurture and reporting running without anyone copying data between tools.
Read moreIncluded with every plan
A free 5-page website for education providers.
Assistants and buyers cite pages they can read. Yours comes with schema, a sitemap and llms.txt from day one, so there is something worth quoting.
- 5 pages, your choiceHome, About, Services, Key service, Contact
- Live in 48 hoursFrom the launch checklist
- AI-readableSchema, sitemap and llms.txt built in
- Yours to keepDomain and hosting in your name
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
Questions education providers ask
Straight answers, no sales script.
If yours isn't here, a 30-minute call is the fastest route. No pitch, no deck.
Book a 30-minute callCan education providers publish results and outcomes?
Yes, where you can verify them: state the cohort, period, source and how the data was collected. We don't write placement, grade, visa or salary promises, and content stays within the advertising and consumer rules that apply to education in your country.
Which playbook should I read first?
The one for your sector. If you run several — a school with a coaching arm, or a college with online courses — start with the one that brings the highest-value enrolments, then the one with the most enquiries. The free audit shows where the biggest leak is.
Why do course-level pages matter so much?
Students search and ask assistants about a specific course, not your institution as a whole. A page per course with modules, cost, eligibility and intakes can rank and be cited individually. A prospectus PDF or a faculty page covering ten courses rarely is.
Admissions are seasonal. When should we start?
Ideally a full cycle before the intake you care about, because course pages and assistant visibility take months. Reply-time and routing fixes can help within the current cycle. We don't guarantee enrolments or rankings.
Do you work alongside our admissions and marketing teams?
Yes. We usually take course-level pages, assistant visibility, enquiry routing and nurture, and work within your brand, approval and data-protection processes.
Is the website really free?
Yes. Every monthly plan includes a free 5-page website for your business — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
See what a student sees when they compare you.
We'll check how search and assistants describe your courses, how clearly outcomes, cost and eligibility are answered, and how fast an enquiry gets a reply, then send you what we found. You keep the findings either way.
- Reply in 1 business dayFrom a strategist, not a bot
- Free 5-page websiteIncluded with any plan
- Never sold or sharedYour details stay with us
Prefer a call? Book an AI growth call
Social presence
Students and parents judge teaching on YouTube and Instagram and ask questions on WhatsApp; corporate and postgraduate buyers check faculty on LinkedIn.
Social Media Marketing