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Industry · Manufacturing & Industrial
Buyers shortlist suppliers before they call. Be on the list.
How do technical buyers choose a manufacturer now?Copy answer
Engineers and procurement teams research specifications online long before contacting a rep, often by asking an AI assistant for a shortlist. They screen on technical detail, certifications, MOQ and lead time, then send RFQs to the few suppliers whose pages answered those questions, and favour whoever quotes clearly and quickly.
Pick your sector for the version written for your buyers: what they search, where they compare, and the three places a good manufacturer usually loses the RFQ.
01 · Pick your sector
Eight sectors. Eight different buyers.
Each playbook follows one kind of technical buyer from the first spec search to the RFQ, then lays out the five moves we'd make first. Every one is free to read.
Part numbers and specifications are searched directly and usually locked in PDFs.
Read the playbook Machinery & equipmentLong cycles, technical buyers, and comparison against distributors you also sell through.
Read the playbook PackagingMaterial, format and compliance queries dominate, especially with sustainability pressure.
Read the playbook Electronics manufacturingCapability and certification screening happens before any RFQ arrives.
Read the playbook Chemicals & coatingsApplication and compliance content is what technical buyers search for.
Read the playbook TextilesBuyers screen on capability, MOQ and certification long before contacting a mill.
Read the playbook Auto partsFitment data is the search. Structure it properly and the long tail is enormous.
Read the playbook Building materialsSpecifiers and architects search differently from contractors. Build for both.
Read the playbook02 · How buyers choose
Shortlisted on specs, won on the first clear quote.
Industrial buying starts with research, not a sales call. Buyers search part numbers, materials and applications, ask assistants to compare suppliers, download datasheets and check certifications. Whoever turned their specification data into readable pages, and answers the RFQ quickly, usually gets the order.
The three moves we'd make first
Technical buyers check everything, so we only publish what you can support: specifications from your own data sheets, certifications you currently hold, and performance or environmental claims backed by test evidence. Your engineers approve technical pages before they go live, and no customer is named without permission.
03 · Where we start
The services manufacturers need first.
Most manufacturers need these four working together before anything else. Each sector playbook adds what its technical buyers need on top.
Technical, on-page and off-page SEO built on entity and topic architecture — so you rank in Google and get retrieved by AI answer engines from the same work.
Read more Programmatic SEOTemplate-driven page surfaces at real scale — built to be genuinely useful rather than thin.
Read more Lead GenerationOffers, outreach and intake built to qualify — LinkedIn and email sequences run from your own team's profiles.
Read more Marketing AutomationLead routing, enrichment, nurture and reporting running without anyone copying data between tools.
Read moreIncluded with every plan
A free 5-page website for manufacturers.
Assistants and buyers cite pages they can read. Yours comes with schema, a sitemap and llms.txt from day one, so there is something worth quoting.
- 5 pages, your choiceHome, About, Services, Key service, Contact
- Live in 48 hoursFrom the launch checklist
- AI-readableSchema, sitemap and llms.txt built in
- Yours to keepDomain and hosting in your name
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
Questions manufacturers ask
Straight answers, no sales script.
If yours isn't here, a 30-minute call is the fastest route. No pitch, no deck.
Book a 30-minute callDo industrial buyers really use AI assistants to find suppliers?
More and more, alongside search, distributor sites and trade directories. Either way the same thing helps: specifications, certifications, MOQ and lead time written as readable text rather than locked in PDFs, so search engines and assistants can match and cite them.
Which playbook should I read first?
The one for your sector. If you make products across several, start with the line that brings the most valuable orders, then the one with the most RFQs. The free audit shows where the biggest leak is.
We sell through distributors. Is this still relevant?
Yes. Your site should be the technical reference that distributors, buyers and assistants rely on, with a clear route to buy. Many manufacturers find distributors outrank them for their own products, which costs them control of how the product is described.
Do you connect enquiries to our CRM?
Yes. RFQs, sample requests and downloads go into your CRM with an owner, an acknowledgement and a target response time, so field sales sees them the same day. We work with the CRM you already use where we can.
How long before a manufacturer notices a difference?
RFQ routing and response-time fixes often show within weeks because they stop losing enquiries you already receive. Indexable product pages and assistant visibility usually take a few months, and orders then follow your normal buying cycle. We don't guarantee rankings, mentions or orders.
Is the website really free?
Yes. Every monthly plan includes a free 5-page website for your business — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Ask an assistant about your products the way a buyer would.
We'll check how your products and specifications show in search and AI answers, what your quoting pages say, and how fast an RFQ gets a reply, then send you what we found. You keep the findings either way.
- Reply in 1 business dayFrom a strategist, not a bot
- Free 5-page websiteIncluded with any plan
- Never sold or sharedYour details stay with us
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Social presence
Industrial buyers and engineers check suppliers and their people on LinkedIn, watch products and processes on YouTube, and send RFQ or sample questions on WhatsApp, long before an order.
Social Media Marketing