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Industry · Real Estate & Property
The portal owns the search. Win the area and the reply.
How do buyers and tenants choose a property business now?Copy answer
Most property searches start on a portal, which shows the same buyer every agent and developer at once. The business that wins is the one with genuine local authority the portal can't publish, a clear answer on price and terms, and a reply within minutes — because the first useful response usually gets the viewing.
Pick your sector for the version written for your buyers: what they type, where they compare, and the three places a good property business usually loses them.
01 · Pick your sector
Eight sectors. Eight different buyers.
Each playbook follows one kind of buyer, occupier, landlord or guest from the first search to the viewing, then lays out the five moves we'd make first. Every one is free to read.
Portals own the listings, so locality authority is the only ground you can win.
Read the playbook Commercial propertySmall audience, high value. Occupier requirement pages beat generic listings.
Read the playbook New developmentsDevelopment names are searched directly — defend them before portals bid on them.
Read the playbook Property managementLandlord and tenant queries are recurring, evergreen and rarely targeted properly.
Read the playbook Co-working & flex spaceImmediate local intent with an aggregator layer between you and the customer.
Read the playbook Holiday lettingsOTAs mediate discovery. Direct booking depends on owning your property name.
Read the playbook Land & plottingHyper-local and trust-sensitive, with almost no serious competition online.
Read the playbook Interior fit-outVisual proof plus sector-specific pages — offices, clinics and retail buy differently.
Read the playbook02 · How buyers choose
Portals own the first click. You can own the rest.
Property search starts on portals, aggregators and booking platforms that show every competitor side by side. What's left to win is locality authority, your own names — agency, development, property — and the speed of the first reply. Whoever confirms a viewing first usually gets through the door.
The three moves we'd make first
Property is a high-value, trust-first purchase. We don't publish invented market data or promised prices, yields or completion dates, and any claim about sales, approvals or awards must be one you can evidence. Everything stays within the property advertising and consumer protection rules that apply in your country.
03 · Where we start
The services property businesses need first.
Most property businesses need these four working together before anything else. Each sector playbook adds what its buyers and tenants need on top.
Google Business Profile optimisation, local citations, reviews and city pages that actually get found.
Read more Content MarketingEditorial, video and design produced with AI leverage and human judgement — quotable by readers and answer engines.
Read more Marketing AutomationLead routing, enrichment, nurture and reporting running without anyone copying data between tools.
Read more SEM & Paid AdsGoogle Ads, Meta, LinkedIn and programmatic managed to revenue rather than clicks, with AI-assisted creative testing.
Read moreIncluded with every plan
A free 5-page website for property businesses.
Portals and marketplaces own the first click. Your own site is where the name search, the repeat customer and the direct enquiry should land.
- 5 pages, your choiceHome, About, Services, Key service, Contact
- Live in 48 hoursFrom the launch checklist
- AI-readableSchema, sitemap and llms.txt built in
- Yours to keepDomain and hosting in your name
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
Questions property businesses ask
Straight answers, no sales script.
If yours isn't here, a 30-minute call is the fastest route. No pitch, no deck.
Book a 30-minute callDo property businesses still need their own website if portals bring the enquiries?
Yes. Portals show your listings next to every competitor's and own the relationship. Your own site and Google profile are where you win vendors, landlords, repeat guests and people searching your names directly — and they don't disappear when you change portal package.
Can an agency or developer compete with the portals on Google?
Not for broad listing searches; portals own those. You can compete on what they structurally can't publish: genuine local knowledge, your own agency, development and property names, and the questions buyers ask before they enquire.
Which playbook should I read first?
The one for your sector. If you do several, such as sales and property management, start with the one that brings the highest-value clients, then the one with the most enquiries. The free audit tells you where the biggest leak is.
How fast should a property business reply to enquiries?
As fast as you reasonably can — ideally minutes rather than hours, including the evenings and weekends when buyers browse. Buyers often enquire with several agents or developers at once, and the first useful reply with a real viewing time tends to win.
How long before a property business notices a difference?
Reply-time, profile and brand-search fixes can show within weeks because they plug existing leaks. Locality content and rankings in new areas build over months, depending on competition. We don't guarantee rankings, viewings or sales.
Is the website really free?
Yes. Every monthly plan includes a free 5-page website for your business — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
See what a buyer sees when they search your area.
We'll check how you appear against the portals for your area and your own names, your locality and price pages, and how fast an enquiry gets answered — then send what we found. You keep the findings either way.
- Reply in 1 business dayFrom a strategist, not a bot
- Free 5-page websiteIncluded with any plan
- Never sold or sharedYour details stay with us
Prefer a call? Book an AI growth call
Social presence
Buyers and tenants judge property on video and photos, check agents on Facebook and the map, and expect fast WhatsApp replies; commercial occupiers check agents on LinkedIn.
Social Media Marketing