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Industry · Consulting & Professional Services
Buyers ask for a shortlist first. Be a firm that gets named.
How do executives choose a consulting or professional services firm now?Copy answer
Executives ask peers and AI assistants for a shortlist, then read what each firm has actually said about their problem and check the people who would do the work. Reputation now forms partly inside assistant answers, where a firm is either named as an option or is not, and a stated, attributable point of view is usually what decides it.
Pick your specialism for the version written for your buyers: what they ask, where they check you, and the three places a good firm usually drops off the shortlist.
01 · Pick your specialism
Eight specialisms. Eight different buyers.
Each playbook follows one kind of buyer from the first question to the first call, then lays out the five moves we'd make first. Every one is free to read.
Expertise sits in decks and partners' heads. None of it is findable.
Read the playbook IT consultingTechnology plus sector pages are how buyers actually shortlist implementers.
Read the playbook Recruitment firmsTwo audiences, opposite intent, competing for the same words. Separate them.
Read the playbook Architecture practicesPortfolio-led, but sector and planning content brings the enquiries in.
Read the playbook Engineering consultanciesDiscipline and sector combinations that almost nobody targets deliberately.
Read the playbook Marketing consultanciesYou are judged on your own visibility before anything else you claim.
Read the playbook Audit & assuranceRegulatory deadlines drive predictable, recurring and winnable search demand.
Read the playbook ESG advisoryFast-moving reporting frameworks where freshness is the whole advantage.
Read the playbook02 · How buyers choose
Shortlisted before the first call, on what you've published.
Professional services buyers can't judge the work in advance, so they judge what they can find: partner points of view, service and sector pages that take a position, case studies and the people behind them. Firms whose expertise stays in decks and inboxes are rarely named.
The three moves we'd make first
Professional services sell on trust, so we treat proof carefully. Case studies are published only with client permission or properly anonymised, every bylined piece is approved by the person whose name is on it, and we never invent results or credentials. Where your profession has its own advertising or conduct rules, content stays within them.
03 · Where we start
The services professional firms need first.
Most professional firms need these four working together before anything else. Each specialism playbook adds what its executives need on top.
Editorial, video and design produced with AI leverage and human judgement — quotable by readers and answer engines.
Read more AI Search OptimisationAEO and GEO — the work that gets your brand named inside ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, not just ranked beneath them.
Read more Social Media MarketingOrganic social, creator programmes and community built as a demand channel.
Read more Digital PREarned citations on the publications, datasets and expert sources that search engines and AI models already trust.
Read moreIncluded with every plan
A free 5-page website for professional firms.
Assistants and buyers cite pages they can read. Yours comes with schema, a sitemap and llms.txt from day one, so there is something worth quoting.
- 5 pages, your choiceHome, About, Services, Key service, Contact
- Live in 48 hoursFrom the launch checklist
- AI-readableSchema, sitemap and llms.txt built in
- Yours to keepDomain and hosting in your name
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
Questions firms ask
Straight answers, no sales script.
If yours isn't here, a 30-minute call is the fastest route. No pitch, no deck.
Book a 30-minute callWhich playbook should I read first?
The one closest to how you sell. If your firm spans several specialisms, start with the one that brings the highest-value engagements, then the one with the most enquiries. The free AI visibility check shows where you're named today and where you're not.
Our work is confidential. Can we still publish points of view?
Yes. A view on a problem doesn't need a client name, and a case note can describe the situation, the decision and the approach without identifying anyone. Anything that refers to client work is cleared with the client or anonymised properly before it goes live.
Our partners are too busy to write. How does this work?
We interview partners for twenty or thirty minutes and draft from what they say; they review and approve. The thinking and the name are theirs. Founder- and partner-led social runs the same way, on a rhythm that doesn't depend on spare time.
Do you work with small firms or only large ones?
Both. Small and mid-size firms often have the most to gain, because assistants name firms with specific, published evidence rather than the biggest brand. Larger firms usually need the same work done per practice area or sector, with reporting split accordingly.
How long before a firm notices a difference?
Reply-time fixes can show in pipeline within weeks, because they plug existing leaks. Being named in assistant answers usually takes a few months of consistent publishing, depending on how crowded your specialism is. We don't guarantee rankings or AI mentions.
Is the website really free?
Yes. Every monthly plan includes a free 5-page website for your business — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Ask an assistant who to hire. See if your firm is named.
We'll check what assistants say when buyers ask about the problems you solve, review your service and sector pages and test how fast a brief gets answered, then send you what we found. You keep it either way.
- Reply in 1 business dayFrom a strategist, not a bot
- Free 5-page websiteIncluded with any plan
- Never sold or sharedYour details stay with us
Prefer a call? Book an AI growth call
Social presence
Buyers of professional services follow people, not firms: partners' and consultants' views on LinkedIn, talks on YouTube and, for design-led practices, process on Instagram.
Social Media Marketing