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Service · Demand & conversion

Every channel judged by the revenue it brings.

What is performance marketing?Copy answer

Performance marketing runs cross-channel spend against revenue, moving budget every week to whatever is genuinely working and testing incrementality.

From Own The Answer · $1,499/moFast signals · needs trackingMonth to month
Sprint boardPerformance Marketing · first monthExample
  • Blended view of spend and revenueShipped
  • Scaling rules agreed with youShipped
  • Weekly budget shift logIn review
  • Creative test plan by channelNext

What we track

Blended CACContribution marginPayback periodMarginal ROAS

01 · Is it for you?

Sound familiar? Tap what applies.

Best for: Teams already spending across channels who need it to add up.

Your fit

Tap the ones that apply.

We'll tell you whether Performance Marketing is the right first move, or what to start with instead.

02 · What's included

What we actually do, sprint by sprint.

Cross-channel spend run against revenue, with budget moved every week to whatever is genuinely working.

Channel mix modelling and weekly budget reallocation
Structured creative testing across formats and hooks
Incrementality checks so you stop paying for existing demand
Offline conversion import so platforms optimise to revenue
Scaling rules agreed before spend increases

What we cover

Media mixBudget allocationIncrementality testingCreative testingBlended CACPayback periodOffline conversionsScaling playbooks

03 · How it works

Fast signals. Work you can see.

Every engagement starts with a baseline, so you can judge the work against where you started.

  1. 01

    Weeks 1–2

    One view of spend

    Spend, leads and revenue across channels in one place, with tracking checked first.

  2. 02

    Week 2

    Set the rules

    Agree targets, payback and scaling rules before any budget moves.

  3. 03

    Weekly

    Move budget weekly

    Shift spend toward what's earning, and test creative and audiences in a structured way.

  4. 04

    Quarterly

    Test incrementality

    Holdout and geo tests, so you stop paying for sales you'd have made anyway.

What we measure

Blended CAC
Contribution margin
Payback period
Marginal ROAS

How you see progress

Two-week sprintsA demo at the end of every one.
A live backlogOpen it any day to see what's next.
Honest reportsWhat moved, and what didn't.

04 · Pricing

Published prices. No lock-in.

Performance Marketing is included from Own The Answer at $1,499 a month. Higher plans carry everything below them.

Not in this plan

Get Found

$499/mo

Performance Marketing not included

Plan also includes

  • Technical SEO — audit, fixes, Core Web Vitals, schema
  • Keyword & intent map — up to 30 priority queries
  • On-page optimisation across your key templates
Compare plans
Not in this plan

Zero to Hero

$999/mo

Performance Marketing not included

Plan also includes

  • A second sprint every month — double the capacity
  • Full AEO + GEO across all five answer engines
  • Content — 4 answer-shaped pieces a month
Compare plans
Starts here

Own The Answer

$1,499/mo

Cross-channel spend managed to revenue, reviewed every sprint

Plan also includes

  • Paid ads — Google, Meta and LinkedIn
  • Conversion optimisation — landing pages, A/B tests
  • Workflow automation — CRM, lead routing, enrichment
Start with Own The Answer

Prices in USD, excluding local taxes. Every plan is month to month with 30 days' notice and includes a free 5-page website. Ad spend is paid directly to the platforms and is never a share of our fee.

Included with every plan

A free 5-page website for your business.

A fast, AI-readable site that turns the traffic we bring into enquiries — built to the same standard as our paid web work.

  • 5 pages, your choiceHome, About, Services, Key service, Contact
  • Live in 48 hoursFrom the launch checklist
  • AI-readableSchema, sitemap and llms.txt built in
  • Yours to keepDomain and hosting in your name

Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.

06 · Questions

Performance Marketing, answered plainly.

Short answers first. If yours isn't here, a 30-minute call is the fastest route. No pitch, no deck.

Book a 30-minute call
What is performance marketing?

Performance marketing runs cross-channel spend against revenue, moving budget every week to whatever is genuinely working and testing incrementality.

How much does Performance Marketing cost at Agile Ranker?

It's included from the Own The Answer plan at $1,499 a month, in USD excluding local taxes. Every plan is month to month with 30 days' notice. Ad spend is paid directly to the platforms.

How is performance marketing different from paid ads?

Paid ads management runs each platform well. Performance marketing sits above it and decides how much each channel should get, based on revenue rather than each platform's own report.

What do you need before starting?

Working conversion tracking and access to your ad accounts and CRM. If tracking isn't reliable yet, that's the first sprint.

Is ad spend included?

No. Spend goes directly to the platforms from your accounts. Our fee is fixed and never a share of spend.

Is the website really free?

Yes. Every monthly plan includes a free 5-page website for your business — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included

Free · one business day

Tell us what you need. Get a real plan back.

A strategist reads your brief and replies with what we'd do first for performance marketing, a timeline and the real cost. Not sure this is the right service? Say so, and we'll point you to the one that is.

Free, no obligationNever sold or sharedRead by a person, not a bot

Or start with the free AI visibility check.

Get a plan for Performance Marketing

Our strategist replies within one business day. Never sold, never shared.
Chat on WhatsAppUsually replies within the hour