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Shortlists are built before the RFP. Be on them.
How do procurement teams choose a logistics provider now?Copy answer
Supply-chain and procurement managers increasingly shortlist logistics providers through search and AI assistants before an RFP is issued. They screen on lane, mode and sector capability, coverage, certifications and compliance, tracking and quote turnaround. Providers that publish that detail plainly get onto the shortlist; the rest compete on price in tender portals.
Pick your sector for the version written for your buyers: what they ask, what they screen on, and the three places a capable provider usually drops off the shortlist.
01 · Pick your sector
Eight sectors. Eight different shortlists.
Each playbook follows one kind of buyer from the first question to the RFQ, then lays out the five moves we'd make first. Every one is free to read.
Lane and mode pages are what procurement screens on. Most sites have neither.
Read the playbook 3PL & warehousingLocation, capacity and sector capability decide the shortlist before contact.
Read the playbook Last-mile deliveryCoverage and SLA detail is what buyers compare, and it is rarely published.
Read the playbook Cold chainCompliance and temperature-integrity credentials are the entire screening criteria.
Read the playbook Customs brokerageRegulation changes constantly. Freshness is the competitive advantage.
Read the playbook Shipping linesRoute, schedule and equipment queries suit structured, indexable page surfaces.
Read the playbook Courier networksPrice and speed comparison happens across aggregators you do not control.
Read the playbook Supply chain softwareTechnical B2B buying where documentation and integration pages carry the weight.
Read the playbook02 · How buyers choose
Shortlisted before the RFP, on detail you published.
Logistics is screened before it is negotiated. A buyer asks search or an assistant for providers on a lane, in a sector or with a certification, checks coverage and compliance detail, and sends the RFQ to three or four names. Whoever states that capability plainly, and replies quickly, is usually one of them.
The three moves we'd make first
Logistics buyers check what you claim. We publish only capability you can evidence: lanes you actually run, certifications you hold, coverage you actually serve. No invented transit times, no unverifiable case studies, and your operations or quality lead signs off every page before it goes live.
03 · Where we start
The services logistics providers need first.
Most logistics providers need these four working together before anything else. Each sector playbook adds what its procurement teams need on top.
Technical, on-page and off-page SEO built on entity and topic architecture — so you rank in Google and get retrieved by AI answer engines from the same work.
Read more Content MarketingEditorial, video and design produced with AI leverage and human judgement — quotable by readers and answer engines.
Read more Lead GenerationOffers, outreach and intake built to qualify — LinkedIn and email sequences run from your own team's profiles.
Read more AI Search OptimisationAEO and GEO — the work that gets your brand named inside ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, not just ranked beneath them.
Read moreIncluded with every plan
A free 5-page website for logistics providers.
Assistants and buyers cite pages they can read. Yours comes with schema, a sitemap and llms.txt from day one, so there is something worth quoting.
- 5 pages, your choiceHome, About, Services, Key service, Contact
- Live in 48 hoursFrom the launch checklist
- AI-readableSchema, sitemap and llms.txt built in
- Yours to keepDomain and hosting in your name
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
Questions logistics firms ask
Straight answers, no sales script.
If yours isn't here, a 30-minute call is the fastest route. No pitch, no deck.
Book a 30-minute callHow do AI assistants decide which logistics providers to recommend?
They answer from pages they can read and cite. Pages that state lane, mode, sector, coverage and certifications plainly are easier to use than a brochure PDF or a generic services page. We structure those pages and track which questions name you; we can't guarantee mentions.
Which playbook should I read first?
The one closest to where you earn most of your margin. If you run forwarding and warehousing, start with whichever brings the larger accounts. The free audit shows where the biggest leak is.
We win most of our work through tenders. Does this still matter?
Tenders usually go to providers already on someone's shortlist. Being findable on your lanes, sectors and credentials gets you invited earlier, and a direct pipeline means the tender portal is no longer the only door. Both run side by side.
Do you work with single-site operators or larger groups?
Both. Single-site operators usually need capability pages, a plain explanation of pricing and fast quote handling first. Groups also need each site, branch or service line to have its own pages, plus reporting split by line.
How long before a logistics provider notices a difference?
Quote and enquiry handling fixes often show within weeks, because they stop losing requests you already receive. Capability pages usually take a few months to be found and cited, depending on how competitive the lane or sector is. We don't guarantee rankings or RFQs.
Is the website really free?
Yes. Every monthly plan includes a free 5-page website for your business — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Ask an assistant for a provider and see who it names.
We'll check which capability questions name you, your lane, coverage and compliance pages, and how fast a quote request gets answered, then send you what we found. You keep the findings either way.
- Reply in 1 business dayFrom a strategist, not a bot
- Free 5-page websiteIncluded with any plan
- Never sold or sharedYour details stay with us
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Social presence
Logistics buyers check providers and their people on LinkedIn, watch operations on YouTube and send quick capacity or rate questions on WhatsApp, often before an RFQ goes out.
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