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Service · Demand & conversion

Paid ads managed to revenue, not to clicks.

What is SEM and paid ads management?Copy answer

SEM is paid search and social — Google, Meta and LinkedIn ads — managed to qualified leads and revenue rather than clicks, with your media budget paid directly to the platforms.

From Own The Answer · $1,499/moFast signals · weeksMonth to month
Sprint boardSEM & Paid Ads · first monthExample
  • Search term and wasted spend auditShipped
  • Conversion tracking checkShipped
  • New campaign structure by intentIn review
  • Landing page for top ad groupNext

What we track

Cost per qualified leadLead-to-opportunity rateBlended CACROAS

01 · Is it for you?

Sound familiar? Tap what applies.

Best for: Businesses that need demand now, not in two quarters.

Your fit

Tap the ones that apply.

We'll tell you whether SEM & Paid Ads is the right first move, or what to start with instead.

02 · What's included

What we actually do, sprint by sprint.

Google Ads, Meta, LinkedIn and programmatic managed to revenue rather than clicks, with AI-assisted creative testing.

Search, Performance Max, Shopping and YouTube built around intent
Meta and LinkedIn for considered and high-ticket purchases
Weekly offer, audience and creative testing
Value-based bidding fed by offline conversions from your CRM
Landing pages iterated alongside the ads

What we cover

Google AdsPPC managementPerformance MaxMeta AdsLinkedIn AdsYouTube AdsShopping AdsRetargetingBid strategyAd copywritingLanding pagesNegative keywords

03 · How it works

Fast signals. Work you can see.

Every engagement starts with a baseline, so you can judge the work against where you started.

  1. 01

    Week 1

    Account and tracking audit

    Campaign structure, search terms, wasted spend and conversion tracking, checked end to end.

  2. 02

    Weeks 1–3

    Rebuild around intent

    Campaigns grouped by what the buyer wants, with negatives, budgets and bids set to match.

  3. 03

    Weekly

    Test every week

    Offers, audiences and creative tested in a steady rhythm, with landing pages improved alongside.

  4. 04

    Ongoing

    Optimise to revenue

    Offline conversions from your CRM fed back, so the platforms bid for customers, not form fills.

What we measure

Cost per qualified lead
Lead-to-opportunity rate
Blended CAC
ROAS

How you see progress

Two-week sprintsA demo at the end of every one.
A live backlogOpen it any day to see what's next.
Honest reportsWhat moved, and what didn't.

04 · Pricing

Published prices. No lock-in.

SEM & Paid Ads is included from Own The Answer at $1,499 a month. Higher plans carry everything below them.

Not in this plan

Get Found

$499/mo

SEM & Paid Ads not included

Plan also includes

  • Technical SEO — audit, fixes, Core Web Vitals, schema
  • Keyword & intent map — up to 30 priority queries
  • On-page optimisation across your key templates
Compare plans
Not in this plan

Zero to Hero

$999/mo

SEM & Paid Ads not included

Plan also includes

  • A second sprint every month — double the capacity
  • Full AEO + GEO across all five answer engines
  • Content — 4 answer-shaped pieces a month
Compare plans
Starts here

Own The Answer

$1,499/mo

Google, Meta and LinkedIn ads managed for you. Ad spend paid direct

Plan also includes

  • Paid ads — Google, Meta and LinkedIn
  • Conversion optimisation — landing pages, A/B tests
  • Workflow automation — CRM, lead routing, enrichment
Start with Own The Answer

Prices in USD, excluding local taxes. Every plan is month to month with 30 days' notice and includes a free 5-page website. Ad spend is paid directly to the platforms and is never a share of our fee.

Included with every plan

A free 5-page website for your business.

A fast, AI-readable site that turns the traffic we bring into enquiries — built to the same standard as our paid web work.

  • 5 pages, your choiceHome, About, Services, Key service, Contact
  • Live in 48 hoursFrom the launch checklist
  • AI-readableSchema, sitemap and llms.txt built in
  • Yours to keepDomain and hosting in your name

Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.

06 · Questions

SEM & Paid Ads, answered plainly.

Short answers first. If yours isn't here, a 30-minute call is the fastest route. No pitch, no deck.

Book a 30-minute call
What is SEM and paid ads management?

SEM is paid search and social — Google, Meta and LinkedIn ads — managed to qualified leads and revenue rather than clicks, with your media budget paid directly to the platforms.

How much does SEM & Paid Ads cost at Agile Ranker?

It's included from the Own The Answer plan at $1,499 a month, in USD excluding local taxes. Every plan is month to month with 30 days' notice. Ad spend is paid directly to the platforms.

Is ad spend included in the fee?

No. Your ad budget is paid straight to Google, Meta and LinkedIn from your own account. Our fee is never a percentage of your spend.

How fast can paid ads work?

Paid gives fast signals, usually within weeks. The first month goes into tracking and structure, and results improve as the platforms learn from real conversions.

Who owns the ad accounts?

You do. Accounts are created or kept in your name, and we work in them with access you can remove at any time.

Is the website really free?

Yes. Every monthly plan includes a free 5-page website for your business — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included

Free · one business day

Tell us what you need. Get a real plan back.

A strategist reads your brief and replies with what we'd do first for SEM & Paid Ads, a timeline and the real cost. Not sure this is the right service? Say so, and we'll point you to the one that is.

Free, no obligationNever sold or sharedRead by a person, not a bot

Or start with the free AI visibility check.

Get a plan for SEM & Paid Ads

Our strategist replies within one business day. Never sold, never shared.
Chat on WhatsAppUsually replies within the hour