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Industry · Healthcare & Dental
Patients choose a clinic in minutes. Be the one that answers.
How do patients choose a healthcare provider now?Copy answer
Patients research symptoms and providers conversationally, then choose on proximity, reviews and how quickly someone answers. For most clinics, that means bookings are won or lost on the map listing, the cost question and the speed of the first reply, long before anyone reads about clinical experience.
Pick your speciality for the version written for your patients: what they type, where they compare, and the three places a good clinic usually loses them.
01 · Pick your speciality
Eight specialities. Eight different patients.
Each playbook follows one kind of patient from the first search to the booking, then lays out the five moves we'd make first. Every one is free to read.
Treatment cost and pain questions drive the search — answer them plainly and you get the call.
Read the playbook PhysiotherapyCondition plus location is the whole game, and most clinics have neither page.
Read the playbook DermatologyCosmetic and medical intent need separating — they convert on completely different pages.
Read the playbook CardiologyReferral-led, but patients research the consultant by name before attending.
Read the playbook Gynaecology & IVFLong, private research journeys. Content has to be authoritative and genuinely reassuring.
Read the playbook PaediatricsParents search symptoms at 2am. Whoever answers clearly at that hour gets the booking.
Read the playbook OphthalmologyProcedure comparison and cost queries dominate a market crowded with chains.
Read the playbook Diagnostics & pathologyTest-name searches are high volume and almost entirely unclaimed by providers.
Read the playbook02 · How patients choose
Decided in minutes, on the map and the first reply.
Healthcare search is local and urgent. Patients compare a handful of nearby options, read recent reviews, try to work out cost and message two or three clinics. Whoever answers clearly and quickly usually gets the booking.
The three moves we'd make first
Healthcare is a regulated, trust-first category. Everything we publish stays within the advertising and professional rules that apply in your country: no outcome promises, no testimonials that can't be verified, and clinical content reviewed and approved by your own clinicians.
03 · Where we start
The services healthcare needs first.
Most clinics need these four working together before anything else. Each speciality playbook adds what its patients need on top.
Google Business Profile optimisation, local citations, reviews and city pages that actually get found.
Read more Content MarketingEditorial, video and design produced with AI leverage and human judgement — quotable by readers and answer engines.
Read more AI Search OptimisationAEO and GEO — the work that gets your brand named inside ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, not just ranked beneath them.
Read more Marketing AutomationLead routing, enrichment, nurture and reporting running without anyone copying data between tools.
Read moreIncluded with every plan
A free 5-page website for clinics.
Your map listing sends people to a website. Make it one that answers their question and takes the booking — not a page that sends them back to the map.
- 5 pages, your choiceHome, About, Services, Key service, Contact
- Live in 48 hoursFrom the launch checklist
- AI-readableSchema, sitemap and llms.txt built in
- Yours to keepDomain and hosting in your name
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
Questions clinics ask
Straight answers, no sales script.
If yours isn't here, a 30-minute call is the fastest route. No pitch, no deck.
Book a 30-minute callCan healthcare clinics advertise and market themselves online?
Yes, within the advertising and professional rules that apply in your country, and those rules differ by market and profession. We work inside them: no outcome promises, no unverifiable testimonials, and every clinical page is reviewed and approved by your clinicians before it goes live.
Which playbook should I read first?
The one for your speciality. If you run a multi-speciality clinic, start with the speciality that brings the highest-value patients, then the one with the most enquiries. The free audit tells you where the biggest leak is.
Do you work with single clinics or groups?
Both. Single-location clinics usually need the map profile, cost answers and enquiry handling fixed first. Groups also need each location's own listing, pages and review flow, plus reporting split by site.
Do you write medical content?
We research, structure and draft it so patients and AI assistants can understand it. A clinician on your team reviews and approves every page, and we show who reviewed it and when. We never publish clinical claims on our own.
How long before a clinic notices a difference?
Map profile and response-time fixes often show in enquiry numbers within weeks, because they plug existing leaks. Ranking in new areas and for new treatments takes longer, usually a few months, depending on how competitive your area is. We don't guarantee rankings or bookings.
Is the website really free?
Yes. Every monthly plan includes a free 5-page website for your business — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
See what a patient sees when they search for you.
We'll check your map visibility, your treatment pages and how fast an enquiry gets answered, then send you what we found. You keep the findings whether or not you work with us.
- Reply in 1 business dayFrom a strategist, not a bot
- Free 5-page websiteIncluded with any plan
- Never sold or sharedYour details stay with us
Prefer a call? Book an AI growth call
Social presence
Patients and families check a clinic's profiles to confirm who treats them, where and when. Social builds trust through plain explainers within the rules, not promotion.
Social Media Marketing