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Industry · Nonprofit & NGO
Donors ask an assistant first. Be the charity it can cite.
How do donors and funders choose a charity or NGO now?Copy answer
Donors, volunteers, partners and grant makers increasingly research a cause through search and AI assistants before they contact anyone. They are shown the organisations whose impact is published as clear, citable pages, whose costs are explained and who reply quickly. Evidence locked in annual PDFs and slow replies leave good organisations out of that shortlist.
Pick your sector for the version written for your supporters: what they ask, where they check you and the three places a good organisation usually loses them.
01 · Pick your sector
Eight sectors. Eight different supporters.
Each playbook follows one kind of donor, volunteer, partner or funder from the first question to the first conversation, then lays out the five moves we'd make first. Every one is free to read.
Impact evidence lives in annual PDFs that nothing can read or cite.
Read the playbook Healthcare NGOsCause-related informational demand is vast and almost entirely unclaimed.
Read the playbook Environmental orgsHigh search interest in the issue, low visibility for the organisations working on it.
Read the playbook Animal welfareAdoption and rehoming intent is local, urgent and highly convertible.
Read the playbook Community developmentGrant bodies research you online before any application is assessed.
Read the playbook Arts & cultureEvent-driven spikes on top of a permanent institutional presence.
Read the playbook Advocacy groupsBeing cited in AI answers on your issue is the modern version of being quoted.
Read the playbook Foundations & trustsApplicants and partners screen credibility and criteria entirely online.
Read the playbook02 · How supporters choose
Decided on the evidence an assistant can find.
Supporters research nonprofits the way buyers research anything else: they ask a question about the cause, look at the names that come back, check what the money does and message one or two. Organisations whose impact is readable, whose costs are explained and who answer quickly are the ones that get chosen.
The three moves we'd make first
Impact claims are the trust currency of the sector. We only publish claims your own evidence supports, with the method and date shown, and we never inflate reach or results. Fundraising, health and issue-advertising content stays within the rules that apply in your country and on each ad platform.
03 · Where we start
The services nonprofits need first.
Most charities and NGOs need these four working together before anything else. Each sector playbook adds what its donors and funders need on top.
Editorial, video and design produced with AI leverage and human judgement — quotable by readers and answer engines.
Read more AI Search OptimisationAEO and GEO — the work that gets your brand named inside ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, not just ranked beneath them.
Read more SEM & Paid AdsGoogle Ads, Meta, LinkedIn and programmatic managed to revenue rather than clicks, with AI-assisted creative testing.
Read more Analytics & AttributionOne number everyone trusts — tracking audited end to end, reporting leadership can read.
Read moreIncluded with every plan
A free 5-page website for charities and NGOs.
Assistants and buyers cite pages they can read. Yours comes with schema, a sitemap and llms.txt from day one, so there is something worth quoting.
- 5 pages, your choiceHome, About, Services, Key service, Contact
- Live in 48 hoursFrom the launch checklist
- AI-readableSchema, sitemap and llms.txt built in
- Yours to keepDomain and hosting in your name
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
Questions nonprofits ask
Straight answers, no sales script.
If yours isn't here, a 30-minute call is the fastest route. No pitch, no deck.
Book a 30-minute callWhy should a charity care about AI assistants?
Because donors, volunteers, journalists and funders now ask them questions about causes and organisations. Assistants answer from pages they can read and cite. If your impact evidence is only in PDFs, the answer tends to name someone else, however good your work is.
Which playbook should I read first?
The one for your sector. If you work across several, start with the area that brings the most supporters or funding. The free audit shows where the biggest leak is.
Can you help us use ad grant credits?
Yes, if you're eligible. We point credits at cause, volunteering and advice searches with proper landing pages, so they work before you spend restricted or donated funds. Some topics, such as health and political issues, carry extra platform rules, which we check first.
What will you say about our impact?
Only what your evidence supports: what was measured, with whom, how and when. We write it plainly so supporters and assistants can understand it, and your team approves every claim before it goes live.
How long before a nonprofit notices a difference?
Reply-time and page fixes often show in enquiries within weeks, because they plug leaks in interest you already have. Being named more often in AI answers on your cause usually takes a few months. We don't guarantee mentions, rankings or donations.
Is the website really free?
Yes. Every monthly plan includes a free 5-page website for your business — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Ask an assistant about your cause and see who it names.
We'll check who assistants name for your cause, how citable your impact evidence is and how fast a donor, volunteer or partner enquiry gets answered, then send you what we found. You keep the findings.
- Reply in 1 business dayFrom a strategist, not a bot
- Free 5-page websiteIncluded with any plan
- Never sold or sharedYour details stay with us
Prefer a call? Book an AI growth call
Social presence
Supporters find causes in feeds and local groups, funders and companies check LinkedIn, and volunteers ask on WhatsApp. Each looks for current, evidenced work before acting.
Social Media Marketing