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Industry · Automotive & Dealerships
Buyers decide before they visit. Be the one they shortlist.
How do car buyers choose a dealer or garage now?Copy answer
Vehicle research is consolidating into a few comparison surfaces and AI assistants before any dealer is contacted. Buyers shortlist on local stock, the full price and finance detail, then contact whoever answers quickly. Drivers needing a service or repair choose on the map, on a visible price and on who can take the car soonest.
Pick your sector for the version written for your buyers: what they type, where they compare, and the three places a good motor business usually loses them.
01 · Pick your sector
Eight sectors. Eight different buyers.
Each playbook follows one kind of buyer or driver from the first search to the test drive, order or booking, then lays out the five moves we'd make first. Every one is free to read.
Manufacturer copy republished verbatim gives search engines nothing unique to rank.
Read the playbook Used car retailStock changes daily, so the page structure has to earn rankings, not the listings.
Read the playbook EV & chargingRange, charging and running-cost questions dominate an evolving market.
Read the playbook Service & repairLocal, urgent and price-checked. Fixed-price pages convert far better than forms.
Read the playbook Auto financeRegulated promotions with heavy comparison-site competition on every term.
Read the playbook Fleet leasingB2B procurement screening on whole-life cost, not on monthly headline rates.
Read the playbook Parts & accessoriesFitment and compatibility data is the search, and it suits programmatic scale.
Read the playbook Two-wheelersModel comparison and service queries with strong regional and seasonal patterns.
Read the playbook02 · How buyers choose
Shortlisted on portals, won on stock, price and reply.
Buyers compare models, prices and finance on portals and in AI answers, then contact two or three businesses. The ones with genuinely local stock and model pages, a clear full price and a fast reply to a test-drive or availability request usually win. So we track enquiries through to units sold, not form fills.
The three moves we'd make first
Motor retail and finance carry real advertising obligations. We keep advertised prices and vehicle descriptions accurate, keep finance promotions within the rules in your market with sign-off from your compliance contact, avoid range or running-cost figures we can't support, and never publish reviews we can't verify.
03 · Where we start
The services motor businesses need first.
Most motor businesses need these four working together before anything else. Each sector playbook adds what its buyers and drivers need on top.
Template-driven page surfaces at real scale — built to be genuinely useful rather than thin.
Read more SEM & Paid AdsGoogle Ads, Meta, LinkedIn and programmatic managed to revenue rather than clicks, with AI-assisted creative testing.
Read more Analytics & AttributionOne number everyone trusts — tracking audited end to end, reporting leadership can read.
Read more Local SEOGoogle Business Profile optimisation, local citations, reviews and city pages that actually get found.
Read moreIncluded with every plan
A free 5-page website for motor businesses.
Portals and marketplaces own the first click. Your own site is where the name search, the repeat customer and the direct enquiry should land.
- 5 pages, your choiceHome, About, Services, Key service, Contact
- Live in 48 hoursFrom the launch checklist
- AI-readableSchema, sitemap and llms.txt built in
- Yours to keepDomain and hosting in your name
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
Questions motor businesses ask
Straight answers, no sales script.
If yours isn't here, a 30-minute call is the fastest route. No pitch, no deck.
Book a 30-minute callWhich playbook should I read first?
The one for your main sector. If you sell and service, start with sales if stock turns slowly, or with service and repair if the workshop has empty bays. The free audit shows where the biggest leak is.
Do we still need the car portals?
Usually, yes, while they sell cars at a sensible cost. We measure each portal's cost per unit sold and build your own pages, listings and AI visibility so you depend less on any single platform.
Do you work with single sites and dealer groups?
Both. Single sites usually need model pages, price answers and reply handling fixed first. Groups also need each site's own listings and reply owners, with reporting split by site and brand.
Can you advertise finance offers for us?
Yes, within the financial promotion rules that apply in your market. We draft ads and pages, your compliance contact or finance partner approves them, and we keep a record of what was approved and when.
How long before a motor business notices a difference?
Reply-time, booking and listing fixes often show within weeks because they plug existing leaks. Ranking model, stock and service pages against portals usually takes a few months, depending on competition. We don't guarantee rankings or sales.
Is the website really free?
Yes. Every monthly plan includes a free 5-page website for your business — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
See what a buyer sees before they contact you.
We'll check how your stock, prices and services appear on portals, in search and in AI answers, and how fast an enquiry gets answered — then send you what we found. You keep the findings either way.
- Reply in 1 business dayFrom a strategist, not a bot
- Free 5-page websiteIncluded with any plan
- Never sold or sharedYour details stay with us
Prefer a call? Book an AI growth call
Social presence
Buyers watch walkarounds and fitting videos, ask local groups who's honest, then message the dealer or garage. Social is where they check you're real and quick to reply.
Social Media Marketing