Flipkart Ads basics: what to run in the first 60 days

Sellers access Flipkart Ads through Seller Hub or the Flipkart Ads platform and fund campaigns from an ad wallet. Product listing ads are where nearly every brand starts, because they appear exactly where shoppers search and compare. Brand-registered sellers can also use formats that promote the brand or a set of products, plus display and video placements.

Format names, targeting options and minimum budgets change, so check what your account offers in the Flipkart Ads dashboard rather than relying on screenshots from older guides. Ad spend is paid to Flipkart, separately from commissions and fees.

Compare your listing side by side with the three best-selling similar products. Are your images as clear, with lifestyle and detail shots? Does the title include the brand, product type, key specification, size or quantity? Are the attributes filled in completely, so you appear when shoppers use filters?

Ratings matter a great deal on marketplaces. A brand-new product with no reviews will convert less than an established one, so expect a higher cost per sale in the first weeks and plan how to earn genuine early reviews through good packaging, inserts that ask for feedback within Flipkart’s rules, and fast delivery.

Delivery speed and badges such as Flipkart Assured, where your fulfilment model qualifies, affect both conversion and visibility. Check your eligibility before you spend.

• Clear images, including size and detail shots
• Keyword-relevant title within Flipkart’s format rules
• All attributes filled for filters
• Competitive price after offers
• Stock to support the extra demand

Flipkart’s dashboard reports revenue generated per rupee of ad spend. That number is meaningless until you compare it with your own break-even figure, which differs for every product depending on margin.

Include returns honestly. Categories like fashion and footwear can have high return rates, and a return wipes out the ad cost of that sale as well as the margin. A product that looks profitable before returns can lose money on every advertised order.

Some brands deliberately run below break-even in the first weeks to build sales history and reviews. That can be sensible, but decide it in advance, set a limit and a date to review, and don’t let it become the default.

Pick hero products with the best margin, ratings and stock. Group them by category and price so one bestseller does not take the whole budget from the others.

Let automatic or broad targeting run for two to three weeks so Flipkart can test placements and search terms. Check the reports weekly, but avoid daily changes; small samples mislead.

Note which search terms bring orders, which bring clicks but no orders, and which have nothing to do with your product. Those three lists drive everything in the next month.

Where your account allows keyword targeting, create a campaign for your best-converting searches and bid more confidently on them. Keep a separate campaign for your own brand name so it is not mixed with generic searches.

Pause or lower bids on products and terms that spend without orders after a fair test. Re-check the listing first; sometimes a price change or out-of-stock size is the real cause.

If you plan to advertise in a major sale such as Big Billion Days, start preparing at least a month before: stock, listing quality, sale pricing and a separate budget, because competition and click costs usually rise during sale periods.

Advertising on a marketplace often lifts organic sales too, because sales history and reviews feed Flipkart’s ranking. Track total sales per product before and during ads, not just the orders the ad report claims.

Review net profit monthly at product level, including returns and fees. A product that sells well on ads but makes no profit after costs is a candidate for a price change, a bundle or a pause.