The comparison listed your old fees. They chose the next row.
People rarely compare current accounts on your website. They read a comparison article, scan app-store reviews and ask an assistant which app has no fees abroad or works for a joint account. This playbook shows what those sources say about you — and why the sign-ups that do happen often never get funded.
The short versionNeobanks usually lose customers on screens they don't control: comparison articles and assistants with out-of-date fees or features, review and app-store questions left unanswered, and sign-ups that stall at verification and never fund. Accurate product facts everywhere, one plain fees page and a smoother first week fix most of it.
Larger digital bankBanking appFeatured · sponsored
Travel money appBanking app★★★★☆ · 210 reviews
Your appBanking appPage 3 · thin listing
AI answer“For spending abroad, Travel money app lists its fees and limits clearly; others vary by plan…”
Leak 1Stale comparisonsReview sites still list last year's fees.
Leak 2Fees scatteredPlan fees and limits hard to find in one place.
Leak 3Stalled sign-upVerification stuck, and nobody follows up.
Start here
Tick anything that sounds like your week.
Eight things neobanks and digital banks commonly describe. Select the ones that apply and we'll show what usually causes them, in the order we'd tackle it. Nothing is submitted.
Tick what applies3 of 8 selected
Why a good app still loses the customer
Customers don't compare banks. They compare the one feature they need.
Someone choosing a current account usually has one job in mind: spending abroad, splitting bills, a joint account, getting paid as a freelancer. They search that, read a comparison article, check app-store ratings and perhaps ask an assistant. Your own site is often the last stop, if it's visited at all. If those sources show your old fees or skip the feature, the decision is made before your landing page loads.
01
The comparison you don't control
best account for spending abroad
1Larger digital bankFeatured · sponsored
2Travel money app★★★★☆ · fees up to date
3Your appOld fees listedStale facts
Why do comparison sites and assistants recommend other banking apps?
Feature comparison happens in review articles, app-store listings and assistant answers. They draw on whatever product information is easiest to find and most consistent. Old fees, missing features or a press page nobody updates mean you're described inaccurately or not at all, while an app with clear, current facts gets named first.
02
The fees and limits nobody can find
digital bank fees and limits
Your page“See plan details in the app.”Tab closed
Answered pagePlan fees · free allowances · limits · currency conversion, on one pageQuoted by AI
Should a neobank publish all its fees in one place?
Before switching, people want to know what a plan costs each month, what's free, the limits on transfers and withdrawals, and how currency conversion is handled. When that's split across an FAQ, a PDF and the app, they rely on the comparison article instead. One plain, compliance-approved fees and limits page is what assistants and writers quote.
03
The sign-up that never got funded
My ID check failed twice. Is my money safe if I deposit?In-app chat · 9:48 pm
Please complete your profile to get started!Automated · 3 days later
Never mind, opened an account elsewhere.Next day
Why do neobank sign-ups not become funded accounts?
An install is not a customer. People stall at identity checks, wait for a card, or hesitate before moving money because they're unsure about safety. A generic “complete your profile” email doesn't help. A nudge about the step they're on, clear help on protection and timelines, and a person when they ask move them to a first deposit.
What we'd do about it
Five moves, in the order that pays.
Fix the leaks first, then grow. Scaling a funnel that loses enquiries just spends more to lose more.
Move
W1W2W3W4W5W6W7W8W9W10W11W12M3+
01Fix the product factsOne maintained source of fees, limits, features and eligibility, a press page writers can use, and corrections requested where comparisons and directories are out of date.Digital PR
Weeks 1–3
02Set up pre-approved patternsTemplates and approved wording for feature, fee and comparison pages, agreed with compliance once, so launches and updates are a quick check rather than a full review.Content Marketing
Weeks 2–5
03Win the feature questionsA page per feature and use case — travel, joint, freelancers, savings pots — plus help pages for pre-sign-up questions, structured for search and assistants.AI Search Optimisation
Weeks 3–8
04Close the funding gapStep-specific nudges for stalled verification and first deposit, help content on protection and timelines, and review replies routed back to product.Marketing Automation
Weeks 4–9
05Then scale paid acquisitionPaid and partner channels judged on funded, active accounts rather than installs — only once onboarding converts, because buying installs into a leaky funnel wastes money.Performance Marketing
Month 3 onward
Social presence · where customers check you
They read your comments to see how you treat people.
People pick a banking app from short videos, then read the comments and replies to see how you handle problems. Six things decide whether a view becomes a funded account.
9:41●●● 5G
yourbankapp
YBYour Bank AppDigital bank
Spending and saving, in one appAll fees and limits on one page ↓Open an account in the app ↓
Get appMessageCall
FeesSafetyFeaturesHelp
All fees, one pageTravel card, explainedFeature demo · by LuSpot a scamSet up in the appBudget tipSupport Q&AWhat's new this monthHow deposits are held
DAILYRepliesWithin hours, then a secure support link.
What we'd watch
Your dashboard, minus the vanity metrics.
Six numbers that show whether the work is turning into funded accounts — each pulled from a system you already own. The audit fills in your baseline; every sprint after shows the trend.
Account growth · weeklyYour dashboard after the free audit
App-store rating and repliesApp store consoles
Baseline—
Assistant mentionsAI visibility tracking
Baseline—
Comparison accuracyMonthly listing audit
Baseline—
Install to verifiedProduct analytics
Baseline—
Verified to fundedCore banking data
Baseline—
Active accounts by sourceProduct analytics
Baseline—
Your numbers, not ours
What is the slow reply actually costing you?
Three inputs only you know. We don't know your business yet — so nothing here is a benchmark, just your own arithmetic.
Runs in your browser. Nothing is stored or sent.
What you may be losing
$779a month in customers who book somewhere else — worked out from your three numbers above.
6 × 4.33 weeks× 1 in 2× $60
The fix is onboarding follow-up, not more installs. Step-specific nudges and clear help — weeks 4 to 9 of the plan.
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
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48h
Questions neobanks ask
Straight answers, no sales script.
Straight answers. If yours isn't here, a 30-minute call is the fastest route — no pitch, no deck.
Our own site converts well. Why does off-site comparison matter?
Because most people decide before they reach it. Comparison articles, app-store pages and assistant answers set the shortlist. If they describe you inaccurately or skip you, your landing page never gets the chance.
Can we get comparison sites to update or include us?
We can't control what third parties publish. We can make accurate, current information easy to find and use, provide a press page writers can trust, and send clear, sourced corrections where something is wrong. Some publishers will update when asked that way.
What can we say about the safety of deposits?
Only what is accurate for your licence and market, worded the way your compliance team approves. We write plain explanations of how protection works for your customers and never overstate it.
Why do so many sign-ups never deposit?
Often for practical reasons: a failed identity check, a delayed card, or doubts about moving money. Step-specific follow-up and clear help pages address those. We don't change your onboarding checks; we make the steps easier to finish.
How long before a neobank notices a difference?
Onboarding follow-ups can affect funding within weeks. Product-fact corrections and feature pages usually take a few months to show in comparisons and assistant answers. We don't guarantee rankings, mentions or accounts.
Do you handle app-store optimisation?
We cover the parts that overlap with search and trust: listing copy, review replies and making sure the store listing matches your fees and features. Deeper store testing usually sits best with your product team.
Which social platforms matter most for a neobank?
Instagram for discovery and X for public service replies, with YouTube for walkthroughs and LinkedIn for trust in who runs the bank. A post that promotes an account is likely to be a financial promotion, so keep fees accurate and approved, avoid misleading claims about deposit safety, and never handle account details in public comments.
Do we get a free website for our app?
Yes. Every monthly plan includes a free 5-page website for your app — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Tell us about your app. Get a plan back.
A strategist reads your brief and replies within one business day with what we'd fix first for your app, a timeline and the real cost.
Reply in 1 business dayFrom a strategist, not a bot
Compare your own account the way a customer would.
We'll check how comparison articles, app stores and assistants describe your fees and features, how your fees page reads and where sign-ups stall — then send you what we found. You keep the findings either way.
Social presence · where customers check you
They read your comments to see how you treat people.
People pick a banking app from short videos, then read the comments and replies to see how you handle problems. Six things decide whether a view becomes a funded account.
yourbankapp
Is your profile ready to sell?
Tap what's already true.
Where your customers look
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).