They checked your own search results. That was the whole pitch.
Your strategy work is sharp and clients renew. But a founder looking for B2B marketing help asks an assistant, searches your name and scrolls your LinkedIn before replying. If you're not named, your last post was in spring and the site says “results-driven”, the deck never gets opened.
The short versionMarketing consultancies are judged on their own visibility before anything they claim, so a firm that isn't named by assistants, posts rarely and hides its pricing loses the client before the pitch. A clear specialism with published thinking, plain retainer terms and a reply faster than the one you'd recommend to clients fix most of it.
Why these three“For fintech B2B, Specialist B2B consultancy publishes its own frameworks and named client work…”
Leak 1Not visible yourselfNot named by assistants for the specialism you sell.
Leak 2Retainer left vagueNo sense of model, minimum term or what's included.
Leak 3Slow replyFounder's enquiry waits two days at a firm that sells speed.
Start here
Tick anything that sounds like your week.
Eight things marketing consultancy founders commonly describe. Select the ones that apply and we'll show what usually causes them, in the order we'd tackle it. Nothing is submitted.
Tick what applies3 of 8 selected
Why a good consultancy still loses the client
You are the first case study. Buyers read it before the deck.
A founder or marketing director can't judge your strategy work before hiring you, but they can judge your marketing. They ask an assistant who specialises in their problem, search your name, check when the founder last posted and look for pricing. Every gap reads as evidence: if you can't be found, can you make them findable? Most of the decision is made before anyone opens the credentials deck.
01
The specialism you're not named for
B2B marketing consultancy for fintech?
1Specialist B2B consultancyNamed first · cited
2Full-service agencyNamed · directories
–Your consultancyNot namedNo specialism
Why don't AI assistants recommend our marketing consultancy?
Buyers ask assistants for a consultancy with a specific angle — a sector, a growth stage, a channel. A firm that describes itself as “full-service” and publishes occasional trend posts gives assistants no reason to name it. A smaller consultancy with a stated specialism and written thinking behind it gets the shortlist.
02
The retainer nobody explains
marketing consultant retainer cost
Your page“Tailored packages for every client.”Tab closed
Answered pageRetainer, project or fractional · minimum term · what's includedQuoted by AI
Should a marketing consultancy publish its pricing?
Buyers know marketing help ranges from a few fractional days to a full retainer, and they want to know where you sit before booking a call. A page that explains your model, minimum term, what's included and what's billed separately filters in clients who fit. “Tailored packages” leaves them to guess, and they usually guess high.
03
The lead you'd tell clients not to lose
Looking for help with B2B lead gen. Free for a call this week?LinkedIn · 7:30 pm
Hi! Thanks for reaching out — let me check my calendar.2 days later · 4:10 pm
Thanks, we've gone with another consultancy.4:30 pm
Why do marketing consultancy enquiries go cold?
A founder who enquires usually contacts two or three consultancies and books whoever replies with a time. When the enquiry waits for the founder to finish client work, the prospect notices — and draws the obvious conclusion about how you'd handle their leads. The fix is the same system you'd recommend to them.
What we'd do about it
Five moves, in the order that pays.
Fix the leaks first, then grow. Scaling a funnel that loses enquiries just spends more to lose more.
Move
W1W2W3W4W5W6W7W8W9W10W11W12M3+
01Audit yourself like a buyerWhat assistants, search and LinkedIn show when a buyer looks for your specialism and your name — against two rivals. Then decide the specialism you want to be named for.AI Search Optimisation
Weeks 1–2
02State the point of viewService and specialism pages that say what you think and how you'd start, plus founder-bylined pieces on your niche. Case studies rebuilt with claims you can evidence.Content Marketing
Weeks 2–7
03Explain how you chargeA plain page on your engagement models, minimum term, what's included and what isn't, so the call starts with people who already know they fit.Content Marketing
Weeks 3–5
04Close the response gapOne queue for forms, email and LinkedIn messages, a named owner and a same-day reply with a booking link — the lead handling you'd build for a client.Marketing Automation
Weeks 3–6
05Then own the niche publiclyFounder-led social on a steady rhythm, contributed pieces and commentary in the places your buyers read, and talks written up for the site.Social Media Marketing
Month 3 onward
Social presence · where clients check you
They scroll the founder's LinkedIn before they book the call.
Your own feed is the first work sample a client sees. Six things decide whether a founder's post turns into a discovery call — and whether you practise what you sell.
9:41●●● 5G
yourmarketingco
YMYour Marketing CoMarketing consultancy
B2B demand generation for SaaSHow our retainers work ↓Book a discovery call ↓
Book callMessageCall
ApproachPricingCasesFounder
Teardown · by MayaOur point of viewHow retainers workCampaign, with methodFounder's weekly noteIn the client's wordsLive audit clipWhat we won't doMeet the team
LinkedInFounder-led posts on your specialism, on a steady rhythm.Discover
YouTubeTeardowns and talks that show how you think.Trust
InstagramBehind the scenes, for consumer-facing specialisms.Check
XQuick takes and threads for your niche.Discover
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).
MONTeardownOne campaign or page: what works and why.
TUEPoint of viewOne position in your specialism.
THUMethod postHow a campaign was built, step by step.
FRIFounder's noteWhat you learned this week.
DAILYRepliesWithin hours, with the call link.
What we'd watch
Your dashboard, minus the vanity metrics.
Six numbers that show whether the work is turning into qualified discovery calls — each pulled from a system you already own. The audit fills in your baseline; every sprint after shows the trend.
Consultancy pipeline · weeklyYour dashboard after the free audit
Named for your specialismAI visibility tracking
Baseline—
Branded search trendSearch Console
Baseline—
Time to first replyYour inbox and CRM
Baseline—
Call to signed clientCRM
Baseline—
Founder post reachLinkedIn analytics
Baseline—
New clients by sourceIntake form or CRM
Baseline—
Your numbers, not ours
What is the slow reply actually costing you?
Three inputs only you know. We don't know your business yet — so nothing here is a benchmark, just your own arithmetic.
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What you may be losing
$116,910a month in clients who book somewhere else — worked out from your three numbers above.
6 × 4.33 weeks× 1 in 2× $9,000
The fix is the system you'd sell a client. One queue, a named owner, a same-day reply with a booking link — weeks 3 to 6 of the plan.
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
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Questions marketing consultancies ask
Straight answers, no sales script.
Straight answers. If yours isn't here, a 30-minute call is the fastest route — no pitch, no deck.
We're too busy with client work to market ourselves. Is that a problem?
It's the most common reason consultancies go quiet, and buyers notice. The fix is a rhythm that doesn't depend on spare time: interviews turned into pieces, a posting schedule and lead handling that runs without the founder.
Do we need to narrow our specialism to be named by AI assistants?
Usually, yes. Assistants name firms for specific questions. You can keep serving a wider range of clients, but lead with one or two specialisms you can evidence, so there's something clear to cite.
Should a marketing consultancy publish its prices?
Explain the model at least: retainer, project or fractional days, minimum term and what's included. A starting range helps if you're comfortable with it. Buyers who can't find any of this tend to assume you're out of their range.
Can we use client results in case studies?
With the client's approval, and only claims you can back up — what you did, what changed and how it was measured. Sophisticated buyers check, and an inflated claim costs more than a modest one.
Isn't it odd to hire an agency for our own marketing?
Less odd than it sounds. Most consultancies know exactly what to do for themselves and never get round to it. The value is in someone else owning the rhythm while you serve clients.
How long before we're named for our specialism?
Reply-time and pricing-page fixes can show in calls within weeks. Being named in assistant answers usually takes a few months of consistent publishing, depending on how crowded the niche is. We don't guarantee rankings or AI mentions.
Does a marketing consultancy really need its own social presence?
Yes, because clients treat it as a work sample. A founder looking for help scrolls your LinkedIn before replying, and a quiet feed suggests you don't practise what you sell. Post one useful thing a week in your specialism, show method rather than headline results, and answer messages faster than you'd advise a client to.
Do we get a free website for our consultancy?
Yes. Every monthly plan includes a free 5-page website for your consultancy — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Tell us about your consultancy. Get a plan back.
A strategist reads your brief and replies within one business day with what we'd fix first for your consultancy, a timeline and the real cost.
Reply in 1 business dayFrom a strategist, not a bot
Ask for a consultancy like yours. See if you are named.
We'll check what assistants and search show when buyers look for your specialism, review your positioning and pricing pages, and test how fast an enquiry gets answered — then send you what we found.
Social presence · where clients check you
They scroll the founder's LinkedIn before they book the call.
Your own feed is the first work sample a client sees. Six things decide whether a founder's post turns into a discovery call — and whether you practise what you sell.
yourmarketingco
Is your profile ready to sell?
Tap what's already true.
Where your clients look
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).