Procurement asked about capacity. Your site had a showreel.
Your team runs events clients rebook. Yet new briefs arrive mostly through referrals, and when a PA or procurement team searches cold, they shortlist someone else before they've spoken to you. This playbook shows how corporate buyers screen — venue, capacity, production, budget — and where you drop off the list.
The short versionMost corporate event companies lose briefs because buyers screen on venues, capacity and in-house production before they call and the website shows a showreel instead; budget questions go unanswered; and RFPs wait days for a reply. Capability pages, budget guidance and a fast proposal process fix this before more ad spend.
Hotel events team · 0.8 km★★★★☆ 210 reviews · Event plannerOpen now · Closes 7 pm
Your agency · 2.0 km★★★★★ 164 reviews · Event plannerHours not set for today
AI answer“For a 150-person offsite, Larger events agency shows past venues, capacities and in-house AV…”
Leak 1Thin profileListed as “event planner”, no event types or photos.
Leak 2No budget answerNo per-head guidance or what drives cost.
Leak 3Slow RFP replyBrief answered after the shortlist closed.
Start here
Tick anything that sounds like your week.
Eight things corporate event companies commonly describe. Select the ones that apply and we'll show what usually causes them, in the order we'd tackle it. Nothing is submitted.
Tick what applies3 of 8 selected
Why a good events team still loses the brief
Buyers don't watch showreels. They screen on facts.
A PA, HR lead or procurement team planning an offsite has a brief before they search: a date, a headcount, a location and a budget line. They check the map and a few websites to build a shortlist, ticking off capacity, venues, in-house production and rough cost. Anyone who makes them email to find out is dropped. The decision to request a proposal is often made in an afternoon, before your team knows the brief existed.
01
The map result that only says “planner”
corporate event planner near me
1Larger events agency★★★★☆ · 86 reviews
2Hotel events team★★★★☆ · 140 reviews
3Your agency★★★★★ · 47 reviewsGeneric profile
Why don't corporate clients find our events company on Google Maps?
Corporate buyers often start with the map and a city: “corporate event planner”, “offsite venue”, “conference organiser near me”. A profile with one generic category, no event types, no photos of real setups and unanswered questions loses to a hotel events team or larger agency that filled those in.
02
The per-head question nobody answers
corporate offsite cost per person
Your page“Every event is bespoke.”Tab closed
Answered pageWhat drives cost · ranges by event type · what's includedQuoted by AI
Should a corporate events company show prices online?
Buyers usually have a budget line before they search and want to know quickly whether you fit it. “Every event is bespoke” gives them nothing to take to finance. Explaining what drives cost — venue, headcount, catering, production, travel, lead time — with ranges by event type qualifies the brief, and it's the answer assistants quote.
03
The RFP that missed the shortlist
Offsite for 120 in March, AV and two venue options. Proposal by Fri?Web form · 5:48 pm
Thanks for reaching out! When suits for a call?Four days later · 11:30 am
We've already shortlisted three agencies, thanks.11:52 am
Why do corporate event enquiries go cold?
Corporate briefs often go to three or four suppliers at once with a short deadline. If an RFP lands in a general inbox and the first reply comes days later, the shortlist has closed. Every brief needs an owner, a same-day acknowledgement and a clear date for the proposal.
What we'd do about it
Five moves, in the order that pays.
Fix the leaks first, then grow. Scaling a funnel that loses enquiries just spends more to lose more.
Move
W1W2W3W4W5W6W7W8W9W10W11W12M3+
01Fix the shop windowMap profile rebuilt with event types as services, real setup photos, service area and answered questions. Position measured for corporate searches in the cities you work in.Local SEO
Weeks 1–3
02Publish what buyers screen onCapability pages per event type: group sizes, venues, in-house production, staffing and anonymised case summaries. Claims limited to what you can show.Content Marketing
Weeks 2–6
03Answer the budget questionA budget guide covering what drives cost, with ranges by event type, written so a PA can forward it to finance and an assistant can quote it.Content Marketing
Weeks 3–6
04Close the brief-to-proposal gapA brief form that captures date, headcount, location and budget, routed to a named owner with a same-day acknowledgement and an agreed proposal date.Marketing Automation
Weeks 4–8
05Then reach beyond referralsCity and venue pages for where you deliver, plus LinkedIn content showing recent work to EAs, HR and marketing teams — once briefs are handled well.Social Media Marketing
Month 3 onward
Social presence · where clients check you
They check your past events before they send the brief.
PAs and procurement teams check real past events, your team and the work behind them before sending a brief. Six things decide whether a check becomes a brief.
9:41●●● 5G
youreventsco
YEYour Events AgencyCorporate events agency
Conferences, launches & away daysBudget ranges in highlights ↓Send us your brief ↓
EnquireMessageCall
EventsBudgetsVenuesTeam
Launch night · by ZaraStage build, time-lapseAway-day venue optionsBudget: what moves itClient feedbackConference for 300Our production crewRun sheet, explainedDinner set-up
LinkedInCompany page and posts by your producers and directors.Hire
InstagramReal past events, set-ups and production in action.Check
YouTubeEvent films and stage-build time-lapses.Check
Google Business ProfileReviews and office details buyers verify.Trust
WhatsAppQuick client questions once a project is live.Ask
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).
TUEEvent recapOne event, type and size named.
WEDProducer postHow a brief was solved, in their words.
THUBudget explainerWhat moves the cost of an event.
FRIBehind the scenesBuild, rehearsal or run sheet.
DAILYRepliesMessages and brief requests answered same day.
What we'd watch
Your dashboard, minus the vanity metrics.
Six numbers that show whether the work is turning into qualified briefs — each pulled from a system you already own. The audit fills in your baseline; every sprint after shows the trend.
Brief pipeline · weeklyYour dashboard after the free audit
Calls from your profileGoogle Business Profile
Baseline—
Map position by cityLocal grid tracking
Baseline—
Briefs receivedCRM
Baseline—
Time to proposalCRM
Baseline—
Brief to winCRM
Baseline—
Clients outside referralsCRM or intake form
Baseline—
Your numbers, not ours
What is the slow reply actually costing you?
Three inputs only you know. We don't know your business yet — so nothing here is a benchmark, just your own arithmetic.
Runs in your browser. Nothing is stored or sent.
What you may be losing
$155,880a month in clients who book somewhere else — worked out from your three numbers above.
6 × 4.33 weeks× 1 in 2× $12,000
The fix is a brief process, not more leads. One form, one owner, a same-day acknowledgement — weeks 4 to 8 of the plan.
Your map listing sends people to a website. Make it one that answers their question and takes the booking — not a page that sends them back to the map.
5 pages, your choiceHome, About, Services, Corporate events, Contact
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
youragency.comLIVE
HomeAboutServicesCorporate eventsContact
Your logo
Book a call
Schemallms.txtGA4Fast on mobile
FREEwith any plan
48h
Questions corporate event companies ask
Straight answers, no sales script.
Straight answers. If yours isn't here, a 30-minute call is the fastest route — no pitch, no deck.
Should we publish prices if every event is different?
Publish what drives cost and realistic ranges by event type rather than a fixed price. Buyers with a budget line need to know whether you're in range, and a guide gets you better-matched briefs.
Most of our work is referral. Does search matter?
Referred buyers still check your site against others, and new buyers search cold. A site that shows capacity, venues and production capability helps both, and makes referrals easier to grow.
Can we show client names and past events?
Only with permission. Where clients won't be named, anonymised case summaries — event type, headcount, what you handled — still let a buyer screen you. We don't publish claims you can't support.
Do we need a map listing if we don't own a venue?
Yes, if buyers search locally. A service-area profile with event types, photos and answered questions is how many corporate buyers find a planner, even when the event happens elsewhere.
How fast do we need to reply to an RFP?
Acknowledge it the same working day and agree a proposal date. Many briefs go to several suppliers with short deadlines, so a slow first reply can remove you before your proposal is read.
How long before we notice a difference?
Brief handling and budget pages can show in the next few briefs. Map and search visibility in new cities usually takes a few months. We don't guarantee rankings or wins.
Which social platforms matter most for a corporate events agency?
LinkedIn and Instagram. Buyers check your company page and the people they'd work with on LinkedIn, and look at real past events on Instagram. Posts by producers usually travel further than company posts. Show client events only with permission; where a client can't be named, show the event type, size and production work.
Do we get a free website for our agency?
Yes. Every monthly plan includes a free 5-page website for your agency — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Tell us about your agency. Get a plan back.
A strategist reads your brief and replies within one business day with what we'd fix first for your agency, a timeline and the real cost.
Reply in 1 business dayFrom a strategist, not a bot
See what a buyer sees when they screen for an agency.
We'll check your map visibility in the cities you deliver, your capability and budget pages, and how fast a brief gets answered — then send you what we found. You keep it either way.
Social presence · where clients check you
They check your past events before they send the brief.
PAs and procurement teams check real past events, your team and the work behind them before sending a brief. Six things decide whether a check becomes a brief.
youreventsco
Is your profile ready to sell?
Tap what's already true.
Where your clients look
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).