His daughter looked you up at 11pm. Three listings disagreed.
Your referrals are steady and your patients trust you. Yet the families who look you up online often end up at the large hospital brand instead. This playbook shows where those consultations go — and what to fix first.
The short versionCardiologists usually lose new patients in three places: listings that give conflicting facts about where and when they consult, test and consultation costs nobody explains, and phone enquiries that wait too long for a callback. All three are fixable without a bigger advertising budget.
Your practice · 1.2 km★★★★★ 164 reviews · CardiologistHours not set for today
AI answer“For a second opinion, Newer cardiology clinic lists consulting hours, test costs and online booking…”
Leak 1Scattered profileThree listings, three different sets of consulting hours.
Leak 2No cost answerThe AI answer quotes the clinic that explained test costs.
Leak 3Lost callbackMessage left with the desk, never returned.
Start here
Tick anything that sounds like your week.
Eight things cardiologists and their teams commonly describe. Select the ones that apply and we'll show what usually causes them, in the order we'd tackle it. Nothing is submitted.
Tick what applies3 of 8 selected
Why a trusted cardiologist still loses the consultation
Families don't compare cardiologists. They compare clarity.
A patient with a worrying test result or a referral letter — or, very often, their son or daughter — can't judge your clinical skill from a search result. They look for simpler things: who this consultant is, where and when they see patients, what the first appointment involves and roughly what tests cost. When those facts are scattered or contradict each other, they book whichever hospital brand looked clearest, often the same evening.
01
The listings that say three things
cardiologist near me
1Hospital heart centre★★★★☆ · 520 reviews
2Newer cardiology clinic★★★★★ · 46 reviews
3Your practice★★★★★ · 88 reviewsHours disagree
Why do patients find the hospital and not our cardiology practice?
Your name sits on the hospital site, a few directories and a map listing — each with slightly different hours, hospitals or phone numbers. Patients and AI assistants are both confused by conflicting facts, and default to the hospital brand whose details look consistent.
02
The test cost nobody will quote
angiography cost near me
Your page“Please contact the hospital desk.”Tab closed
Answered pageWhat drives cost · a realistic range · insurance · what visit one involvesQuoted by AI
Should a cardiologist explain consultation and test costs online?
Families often search the test before the doctor: what an echo, a stress test or an angiography usually costs, whether insurance covers it, and what happens at the first consultation. A page explaining what drives cost, a realistic range and how insurance works answers what the desk can't — and it's the answer AI assistants quote.
03
The callback that never came
Can my father see the doctor this week? He has his echo report.WhatsApp · 8:40 pm
Hello, please call the hospital desk to book.Next day · 12:30 pm
Thanks, we've booked at the hospital nearer us.12:41 pm
Why do cardiology appointment enquiries go unanswered?
Most enquiries reach a hospital desk or a busy assistant by phone, and the message slip goes nowhere. A family that waits a day for a callback has usually booked elsewhere. One queue, a named owner, a reply time — and every automatic reply points urgent symptoms to emergency care first.
What we'd do about it
Five moves, in the order that pays.
Fix the leaks first, then grow. Scaling a funnel that loses enquiries just spends more to lose more.
Move
W1W2W3W4W5W6W7W8W9W10W11W12M3+
01Fix the facts everywhereOne correct set of facts — credentials, hospitals, consulting hours, how to book — on your map listing, hospital profile and directories. Map position measured across your real catchment.Local SEO
Weeks 1–3
02Build a page that is yoursA consultant page with credentials, where and when you consult, what the first appointment involves and how to book or send reports — structured so assistants can quote it accurately.Web Development
Weeks 2–5
03Answer the cost questionsConsultation and test pages that explain what drives cost, a realistic range, insurance and what to expect — reviewed by you, no clinical claims, emergency guidance at the top.Content Marketing
Weeks 3–7
04Close the callback gapCalls, forms and WhatsApp in one queue with a named owner and a reply time. Missed-call text-back, and every automatic reply directs urgent symptoms to emergency care.Marketing Automation
Weeks 4–8
05Then grow referrals and reachReferrer pages for GPs and physicians, plus second-opinion and test pages for nearby areas — only once the basics hold, because more traffic into a leaky route is wasted.Content Marketing
Month 3 onward
Social presence · where patients' families check you
His daughter checks your page before she rings to book.
For cardiology, social is about reassurance, not reach: who you are, where you consult and what a test involves. Six things decide whether a family picks up the phone.
9:41●●● 5G
yourheartclinic
YHYour Heart ClinicCardiology practice
Consultant cardiologist · near youConsulting days & test info ↓Call or book a consultation ↓
BookMessageCall
HoursTestsDoctorCosts
What an echo involvesMeet Dr KiranConsulting daysECG vs stress testPreparing for a testSecond opinionsWhen to call emergencyWhere to find usCosts, explained
Google Business ProfileOne set of hours and locations, matching every listing.Check
FacebookWhere families and older patients check you out.Trust
YouTubeShort explainers of tests, in plain language.Discover
LinkedInVisible to the GPs and physicians who refer.Trust
WhatsAppAppointment questions answered, never a diagnosis.Ask
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).
MONTest explainerWhat an echo or stress test involves.
WEDConsulting daysWhere and when you consult this week.
THUHeart-health basicsGeneral guidance, reviewed by the doctor.
FRIReferrer updateA short note for GPs on LinkedIn.
DAILYRepliesMessages answered the same day.
What we'd watch
Your dashboard, minus the vanity metrics.
Six numbers that show whether the work is turning into booked patients — each pulled from a system you already own. The audit fills in your baseline; every sprint after shows the trend.
Practice growth · weeklyYour dashboard after the free audit
Calls and booking tapsGoogle Business Profile
Baseline—
Searches for your nameSearch Console
Baseline—
Time to first replyYour inbox and phone system
Baseline—
Enquiry to first appointmentPractice or hospital system
Baseline—
Referrals by sourceReferral log or CRM
Baseline—
Test-page enquiriesAnalytics and web forms
Baseline—
Your numbers, not ours
What is the slow reply actually costing you?
Three inputs only you know. We don't know your business yet — so nothing here is a benchmark, just your own arithmetic.
Runs in your browser. Nothing is stored or sent.
What you may be losing
$10,392a month in patients who book somewhere else — worked out from your three numbers above.
6 × 4.33 weeks× 1 in 2× $800
This is a routing problem, not a demand one. One queue, a named owner, missed-call text-back — weeks 4 to 8 of the plan.
Your map listing sends people to a website. Make it one that answers their question and takes the booking — not a page that sends them back to the map.
5 pages, your choiceHome, About, Services, Cardiology, Contact
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
yourpractice.comLIVE
HomeAboutServicesCardiologyContact
Your logo
Book a call
Schemallms.txtGA4Fast on mobile
FREEwith any plan
48h
Questions cardiologists ask
Straight answers, no sales script.
Straight answers. If yours isn't here, a 30-minute call is the fastest route — no pitch, no deck.
Can a cardiologist market a practice without breaking professional rules?
Yes, if the content informs rather than promotes. Everything stays within the advertising and professional rules that apply in your country — no outcome claims, no comparisons with other doctors, and testimonials only where they're allowed. You review every page before it goes live.
I consult at a hospital. Do I need my own website?
Usually yes — not to replace the hospital page, but to give patients one place where your details are correct and complete. The hospital page stays; yours links to it and fills in what it leaves out.
Should we publish consultation and test costs?
You don't need fixed prices, but you should answer the question. Explain what drives the cost, give a realistic range where you can, say how insurance works with you and describe what happens at the first appointment.
What about people who search with urgent symptoms?
Every page, listing and automatic reply says plainly that chest pain or other urgent symptoms need emergency care now, not an appointment. Marketing never replaces emergency advice, and nothing we write suggests otherwise.
How long before we notice a difference?
Fixing listings and reply times often shows in calls within four to eight weeks, because it plugs leaks rather than builds demand. Ranking for tests against large hospital brands takes longer — usually several months — and we don't guarantee positions.
Will this help with GP and physician referrals?
It makes referring easier: a clear page on how to refer, what to send and how you report back. The relationships themselves are still yours — this just removes the practical friction.
Should a cardiologist be on social media at all?
Yes, quietly. Patients and their families check your page to confirm who you are, where you consult and what a test involves. Keep posts educational and within the advertising and professional rules for doctors in your country — no outcome claims, no patient stories unless permitted — and point urgent symptoms to emergency services.
Do we get a free website for our practice?
Yes. Every monthly plan includes a free 5-page website for your practice — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Tell us about your practice. Get a plan back.
A strategist reads your brief and replies within one business day with what we'd fix first for your practice, a timeline and the real cost.
Reply in 1 business dayFrom a strategist, not a bot
See what a family sees when they search your name.
We'll check your name across map, hospital and directory listings, your test and cost pages, and how fast an enquiry gets a reply — then send you what we found. You keep the findings either way.
Social presence · where patients' families check you
His daughter checks your page before she rings to book.
For cardiology, social is about reassurance, not reach: who you are, where you consult and what a test involves. Six things decide whether a family picks up the phone.
yourheartclinic
Is your profile ready to sell?
Tap what's already true.
Where your patients look
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).