A feverish child at 10 pm. The clinic that answers wins.
Parents trust your doctors and stay for years. But the new families who search at night, phone in hand and a sick child on their lap, often end up somewhere else. This playbook shows where they go — and what to fix first.
The short versionPaediatric clinics usually lose new families in three places: a map listing with unclear hours and walk-in details, a website that avoids consultation and vaccination fees, and calls or WhatsApp messages answered after the worried parent has already gone elsewhere. All three are fixable without a bigger advertising budget.
Your clinic · 0.5 km★★★★★ 164 reviews · PediatricianHours not set for today
AI answer“Open now near you, Newer clinic lists tonight’s hours, takes walk-ins and replies on WhatsApp…”
Leak 1Hours unclearNo evening or holiday hours, no word on walk-ins.
Leak 2No fee answerThe AI answer quotes the clinic that listed its fees.
Leak 3Late replyWhatsApp at 9:48 pm answered after lunch next day.
Start here
Tick anything that sounds like your week.
Eight things paediatric clinics commonly describe. Select the ones that apply and we'll show what usually causes them, in the order we'd tackle it. Nothing is submitted.
Tick what applies3 of 8 selected
Why a good paediatrician still loses the family
Parents can't judge the medicine. They judge how fast you respond.
A parent can't compare paediatric care at 10 pm — they can only compare what's in front of them. Is the clinic open? Can we walk in? How long is the wait? What will it cost? Will anyone answer the phone? Whoever settles those questions first usually gets the visit, and often the next ten years of check-ups, vaccinations and recommendations to other parents.
01
The “open now” result you're not in
child doctor open now
1Newer clinic · open till 9★★★★☆ · 41 reviews
2Hospital OPD★★★★☆ · 320 reviews
3Your clinic · hours unclear★★★★★ · 188 reviewsHours not set
Why doesn't our paediatric clinic show for “open now” searches?
Parents search with “open now” and “near me” attached, often late in the day. A listing with old hours, no evening session, no holiday closures and nothing on walk-ins or waiting time loses to a newer clinic that filled those in — even one with fewer reviews.
02
The fee question parents ask first
baby vaccination package cost
Your page“Fees discussed at the clinic.”Tab closed
Answered pageConsultation fee · what each package covers · what is billed separatelyQuoted by AI
Should a paediatric clinic show its consultation and vaccine fees?
Before booking, parents want the consultation fee, what a vaccination package includes, how many visits it covers and what is billed separately. A clear page answering that, without any medical advice, takes repeat calls off the front desk — and it's the answer AI assistants quote.
03
The message answered after bedtime
Hi, is the doctor in tomorrow morning? My son has a fever.WhatsApp · 9:48 pm
Hi, yes, OPD opens at 10 am. Shall we book?Next day · 12:05 pm
Thanks, we saw another doctor this morning.12:11 pm
Why do parents go to another paediatrician after messaging us?
A parent messaging at 9:48 pm wants to know if they can come in tomorrow. Answered after lunch, they have already seen someone else. An after-hours reply with hours, the next slot and a plain line sending emergencies to emergency care keeps the family and stays safe.
What we'd do about it
Five moves, in the order that pays.
Fix the leaks first, then grow. Scaling a funnel that loses enquiries just spends more to lose more.
Move
W1W2W3W4W5W6W7W8W9W10W11W12M3+
01Fix the “open now” listingGoogle Business Profile rebuilt: categories, named doctors, hours by session, holiday closures, walk-in policy, photos of a calm waiting area, answered questions. Map position measured across your catchment.Local SEO
Weeks 1–3
02Answer fees and first visitsPages for consultations, newborn check-ups and vaccination packages: fees, what is included, what to bring. Reviewed by your doctors, within the advertising rules that apply, no medical advice.Content Marketing
Weeks 2–6
03Answer every parent quicklyOne inbox for calls, WhatsApp, forms and DMs with a named owner. Missed-call text-back during busy OPD hours, and an after-hours reply that points emergencies to emergency care.Marketing Automation
Weeks 3–7
04Keep families on scheduleReminders before each due vaccination and well-baby visit with one-tap rebooking, plus a review request after visits and reply templates that never mention a child’s details.Marketing Automation
Weeks 4–10
05Then widen the catchmentArea pages for neighbourhoods and new housing you want families from, and a shareable clinic page for parent groups — only once the leaks are fixed, because scaling a leaky funnel wastes money.Local SEO
Month 3 onward
Social presence · where parents check you
Parents ask the group chat, then check your page.
Parents find a paediatrician through other parents: group chats, local Facebook groups, a shared page. Six things decide whether that recommendation becomes a visit.
9:41●●● 5G
yourkidsclinic
YKYour Children's ClinicPaediatric clinic
Paediatricians · near youEvening hours · walk-ins ↓Book or WhatsApp us ↓
BookMessageCall
HoursVaccinesDoctorsFees
Holiday hoursMeet Dr NehaVaccination scheduleFever: when to come inWalk-ins, explainedFees, clearlyClinic tour for kidsNew-parent checklistEvening slots today
WhatsAppHours, fees and a booking link — no medical advice.Book
Google Business ProfileEvening and holiday hours that are always right.Check
FacebookLocal parent groups sharing a clinic page.Trust
InstagramDoctor intros and vaccine reminders for parents.Discover
YouTube ShortsShort parent explainers once the basics run.Discover
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).
MONThis week's hoursEvening OPD and the doctor rota.
WEDVaccine reminderWhat's due at which age.
THUDoctor introWho's who, and when they're in.
SATWeekend coverHoliday and weekend hours, plainly.
DAILYRepliesMessages answered the same evening.
What we'd watch
Your dashboard, minus the vanity metrics.
Six numbers that show whether the work is turning into booked parents — each pulled from a system you already own. The audit fills in your baseline; every sprint after shows the trend.
Clinic growth · weeklyYour dashboard after the free audit
Calls from your profileGoogle Business Profile
Baseline—
Map position by areaLocal grid tracking
Baseline—
Time to first replyYour inbox and phone system
Baseline—
Enquiry to visitClinic management system
Baseline—
Vaccinations rebooked on timeClinic management system
Baseline—
Parent reviews and repliesGoogle Business Profile
Baseline—
Your numbers, not ours
What is the slow reply actually costing you?
Three inputs only you know. We don't know your business yet — so nothing here is a benchmark, just your own arithmetic.
Runs in your browser. Nothing is stored or sent.
What you may be losing
$5,196a month in parents who book somewhere else — worked out from your three numbers above.
6 × 4.33 weeks× 1 in 2× $400
The fix is routing and reminders, not budget. One inbox, missed-call text-back, a safe after-hours reply — weeks 3 to 7 of the plan.
Your map listing sends people to a website. Make it one that answers their question and takes the booking — not a page that sends them back to the map.
5 pages, your choiceHome, About, Services, Paediatrics, Contact
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
yourclinic.comLIVE
HomeAboutServicesPaediatricsContact
Your logo
Book a call
Schemallms.txtGA4Fast on mobile
FREEwith any plan
48h
Questions paediatric clinics ask
Straight answers, no sales script.
Straight answers. If yours isn't here, a 30-minute call is the fastest route — no pitch, no deck.
Should a paediatric clinic publish its consultation and vaccination fees?
You should at least answer the question. A consultation fee, what each vaccination package includes and what is billed separately lets parents decide before they call — and cuts the calls that end with “we’ll think about it”.
Will automated replies give parents medical advice?
No. Automated replies only handle hours, booking and directions. Medical questions go to your doctors, and every after-hours message tells parents to seek emergency care if their child needs urgent help. Your doctors approve the wording.
Can we show doctor profiles and parent reviews?
Yes, within the advertising and professional rules that apply to doctors in your country. Named doctors with their registered qualifications help parents choose. Review replies stay short and never discuss a child’s condition.
Our evening OPD is already full. Why would we need marketing?
Busy evenings often hide quiet mornings, missed calls in the rush and families who drift off the vaccination schedule. The work is usually routing and reminders, not more demand.
How long before a paediatric clinic notices a difference?
Hours, profile and reply-time fixes can show in calls and visits within four to six weeks, because they plug leaks. Appearing in new neighbourhoods takes longer — usually a few months. We don’t guarantee rankings or bookings.
Do you work alongside our hospital or existing agency?
Yes. If someone else runs your ads or the hospital handles brand, we take the part that isn't working — usually local visibility and enquiry handling — and leave the rest.
How do parents use social media to choose a paediatrician?
Mostly through other parents: a clinic page shared in a group chat or local Facebook group. They then check hours, fees and the doctors, and message to ask. Keep the page current, reply fast with hours and a booking link, and never discuss a child's condition in public comments.
Do we get a free website for our clinic?
Yes. Every monthly plan includes a free 5-page website for your clinic — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Tell us about your clinic. Get a plan back.
A strategist reads your brief and replies within one business day with what we'd fix first for your clinic, a timeline and the real cost.
Reply in 1 business dayFrom a strategist, not a bot
We'll check your map listing and hours, your fee and vaccination pages, and how fast a call or WhatsApp gets answered — then send you what we found. You keep the findings whether or not you work with us.
Social presence · where parents check you
Parents ask the group chat, then check your page.
Parents find a paediatrician through other parents: group chats, local Facebook groups, a shared page. Six things decide whether that recommendation becomes a visit.
yourkidsclinic
Is your profile ready to sell?
Tap what's already true.
Where your parents look
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).