They read your IVF page at 1am. Then they messaged someone else.
Your doctors are well regarded and your patients trust you. Yet couples who read your fertility pages for weeks often book their first consultation somewhere else. This playbook shows where they drop away — and what to fix first.
The short versionGynaecology and IVF clinics usually lose patients in three places: a map listing and website that blur two very different journeys, an IVF cost question answered with “call us”, and a late-night private enquiry that gets a slow or careless reply. All three are fixable without a bigger advertising budget.
Newer fertility centre · 1.2 km★★★★☆ 38 reviews · Fertility clinicOpen now · Closes 7 pm
Hospital IVF unit · 3.5 km★★★★☆ 210 reviews · Fertility clinicOpen now · Closes 7 pm
Your clinic · 2.0 km★★★★★ 164 reviews · Fertility clinicHours not set for today
AI answer“For IVF near you, Newer fertility centre explains what a cycle includes and replies privately on WhatsApp…”
Leak 1Blurred listingGynaecology and fertility share one vague category and page.
Leak 2No cost breakdownThe AI answer quotes the clinic that explained a cycle.
Leak 3Careless replyA private 11pm message answered next afternoon.
Start here
Tick anything that sounds like your week.
Eight things gynaecology and fertility clinics commonly describe. Select the ones that apply and we'll show what usually causes them, in the order we'd tackle it. Nothing is submitted.
Tick what applies3 of 8 selected
Why a trusted clinic still loses the couple
Couples don't compare medicine. They compare who felt safe to ask.
Two very different people search for you. Someone with painful periods or a positive pregnancy test wants a gynaecologist nearby, soon — often a female doctor. A couple considering IVF researches for weeks, frequently late at night, often together, and quietly. Neither can judge clinical skill. They judge whether your pages answered what felt too private to ask out loud — cost, process, who they will see — and how their first message was handled.
01
The map result split two ways
fertility specialist near me
1Newer fertility centre★★★★☆ · 52 reviews
2Hospital IVF unit★★★★☆ · 310 reviews
3Your clinic★★★★★ · 140 reviewsVague categories
Why don't patients find our fertility clinic on Google Maps?
Gynaecology is searched like any local service — “gynaecologist near me”, “PCOS doctor” — while fertility searches cover a wider area and are compared far more carefully. A listing with one vague category, no named doctors and no services for IUI, IVF or egg freezing loses both to a clinic that filled them in.
02
The cost question answered vaguely
ivf cost what is included
Your page“Costs vary. Please call us.”Tab closed
Answered pageWhat a cycle includes · medicines & tests · what changes cost · plansQuoted by AI
Should a fertility clinic explain IVF costs online?
IVF cost is one of the first things couples search and one of the hardest to get a straight answer on. A page that explains what a cycle usually includes, what is billed separately, what changes the total and whether payment plans exist earns trust that “call us” never will — and it is the answer AI assistants tend to quote.
03
The private message handled carelessly
Hi, we've been trying for two years. What does IVF involve here?WhatsApp · 11:42 pm
Hello, please call reception to book.Next day · 3:05 pm
Thank you, we've arranged a consultation elsewhere.3:30 pm
Why do IVF enquiries go quiet after the first message?
A couple who finally write at 11pm have often taken weeks to send that message. A reply the next afternoon, or one that asks for personal details on an open channel, can end it there. Enquiries need a prompt, discreet acknowledgement, a named person and a clear first step — wherever they arrive.
What we'd do about it
Five moves, in the order that pays.
Fix the leaks first, then grow. Scaling a funnel that loses enquiries just spends more to lose more.
Move
W1W2W3W4W5W6W7W8W9W10W11W12M3+
01Split and fix the shop windowGoogle Business Profile rebuilt with accurate categories, gynaecology and fertility services listed separately, named doctors and answered questions. Visibility measured across your real catchment.Local SEO
Weeks 1–3
02Give each journey its own pagesSeparate pages for gynaecology, pregnancy care and PCOS, and for IUI, IVF and egg freezing — doctor profiles, the process and the consultation step, within the advertising rules that apply to you.Content Marketing
Weeks 2–6
03Answer the cost question plainlyA cost page explaining what a cycle usually includes, what is billed separately, what changes the total and how payment plans work — written for a couple reading it at midnight.Content Marketing
Weeks 3–7
04Make the first reply discreetOne inbox for WhatsApp, forms and calls, a named owner, an agreed reply time and private templates that move the conversation to a consultation without asking for detail in chat.Marketing Automation
Weeks 3–8
05Then widen the catchmentArea pages for the towns couples travel from for fertility care — only once the pages and replies hold up, because more traffic into a leaky process wastes money.Local SEO
Month 3 onward
Social presence · where patients research quietly
They follow quietly for weeks before they send one message.
Fertility patients rarely comment or like; they read, watch and save. Six things decide whether that quiet research ends in a first consultation with you.
9:41●●● 5G
yourfertilityclinic
YFYour Fertility ClinicGynaecology & IVF clinic
Gynaecology & fertility careCosts explained · private replies ↓Book a first consultation ↓
BookMessageCall
DoctorsIVF costsJourneyFAQs
What a first consult isMeet Dr MeeraIVF cycle, step by stepCosts: what's includedPCOS basicsQuestions to ask usInside the clinicYour privacy with usConsult slots
InstagramGentle explainers, doctor named, no success claims.Discover
Google Business ProfileGynaecology and fertility listed separately.Check
YouTubeDoctors explaining a cycle, step by step.Trust
WhatsAppPrivate questions answered with care.Ask
FacebookFamilies and support communities checking the clinic.Trust
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).
MONDoctor explainerOne step of the journey, plainly.
WEDCost questionWhat a cycle includes, and what it doesn't.
THUGynaecology basicsPCOS, periods and check-ups explained.
SATQ&AQuestions people ask privately.
DAILYPrivate repliesEvery message answered with care.
What we'd watch
Your dashboard, minus the vanity metrics.
Six numbers that show whether the work is turning into booked patients — each pulled from a system you already own. The audit fills in your baseline; every sprint after shows the trend.
Fertility & gynae · weeklyYour dashboard after the free audit
Calls from your profileGoogle Business Profile
Baseline—
Map position by journeyLocal grid tracking
Baseline—
Time to first replyYour inbox and phone system
Baseline—
First consultations bookedClinic management system
Baseline—
Cost page to enquiryWebsite analytics
Baseline—
Enquiry to consultationCRM or clinic system
Baseline—
Your numbers, not ours
What is the slow reply actually costing you?
Three inputs only you know. We don't know your business yet — so nothing here is a benchmark, just your own arithmetic.
Runs in your browser. Nothing is stored or sent.
What you may be losing
$38,970a month in patients who book somewhere else — worked out from your three numbers above.
6 × 4.33 weeks× 1 in 2× $3,000
This is a reply problem, not a budget one. One discreet inbox, a named owner and an agreed reply time — weeks 3 to 8 of the plan.
Your map listing sends people to a website. Make it one that answers their question and takes the booking — not a page that sends them back to the map.
5 pages, your choiceHome, About, Services, Gynaecology & IVF, Contact
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
yourclinic.comLIVE
HomeAboutServicesGynaecology & IVFContact
Your logo
Book a call
Schemallms.txtGA4Fast on mobile
FREEwith any plan
48h
Questions fertility clinics ask
Straight answers, no sales script.
Straight answers. If yours isn't here, a 30-minute call is the fastest route — no pitch, no deck.
Treat both with care. What can be said about outcomes and testimonials depends on the advertising and professional rules in your country, and we don't publish success rates. Trust is better built on named doctors, credentials, counselling and a clear explanation of the process.
Should we put IVF prices on the website?
You don't need a single headline number, but you should answer the question. Explain what a cycle usually includes, what is billed separately such as medicines and tests, what changes the total and whether payment plans are available.
Do gynaecology and IVF really need separate pages?
Yes. Someone looking for pregnancy care or a PCOS doctor wants a nearby appointment soon. A couple considering IVF is researching for weeks. One page can't speak to both, and search engines and AI assistants struggle to tell what it is for.
How long before we notice a difference?
Profile and reply-time fixes can show in gynaecology enquiries within a few weeks. Fertility consultations usually take longer to move because the decision itself takes weeks or months. We don't guarantee results, and we measure progress by consultations booked.
How do you handle privacy in enquiries?
Replies acknowledge the message promptly, come from a named person and move sensitive detail to a call or consultation rather than an open chat. We set up the routing and templates; your team keeps clinical conversations where they belong.
Do you work alongside our hospital or group marketing team?
Yes. If a group team runs brand and ads, we can take the local profile, the journey pages and enquiry handling — the parts that usually decide whether a couple books a first consultation.
Can a fertility clinic share success rates or stories on social?
Only where the advertising and professional rules in your country allow it, and with clear consent. Many clinics do better without them: doctors explaining each step, honest cost breakdowns and fast, private replies. We keep every post within the rules and never imply an outcome is typical.
Do we get a free website for our clinic?
Yes. Every monthly plan includes a free 5-page website for your clinic — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Tell us about your clinic. Get a plan back.
A strategist reads your brief and replies within one business day with what we'd fix first for your clinic, a timeline and the real cost.
Reply in 1 business dayFrom a strategist, not a bot
See what a couple sees when they search at midnight.
We'll check your map visibility for gynaecology and fertility searches, your cost and process pages, and how a private enquiry gets answered — then send you what we found. You keep it either way.
Social presence · where patients research quietly
They follow quietly for weeks before they send one message.
Fertility patients rarely comment or like; they read, watch and save. Six things decide whether that quiet research ends in a first consultation with you.
yourfertilityclinic
Is your profile ready to sell?
Tap what's already true.
Where your patients look
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).