Searched “laser for pigmentation”. Got your eczema page.
Your dermatologists are qualified and your patients come back. Yet laser enquiries go to a salon chain and the eczema patient books a newer clinic. This playbook shows where medical and cosmetic patients actually drop off — and what to fix first.
The short versionDermatology clinics usually lose patients by treating two buyers as one: medical patients can’t quickly see a qualified dermatologist, and cosmetic patients can’t find sessions or cost, so both go elsewhere. Separate pages and listings, an honest price explanation and fast replies to DMs fix most of it.
Your clinic · 0.5 km★★★★★ 164 reviews · DermatologistHours not set for today
AI answer“For pigmentation, Newer skin clinic names its dermatologist, explains sessions and cost, and replies on WhatsApp…”
Leak 1One mixed listingAcne, eczema and laser under one vague heading.
Leak 2No session answerThe AI answer quotes the clinic that explained sessions.
Leak 3Slow DM replyInstagram price question answered next afternoon.
Start here
Tick anything that sounds like your week.
Eight things dermatology clinics commonly describe. Select the ones that apply and we'll show what usually causes them, in the order we'd tackle it. Nothing is submitted.
Tick what applies3 of 8 selected
Why a good skin clinic still loses the booking
An eczema flare and a laser enquiry need different pages.
Someone with a flare-up that won't settle is worried and wants a qualified dermatologist soon. Someone considering laser for pigmentation compares options, sessions and price over weeks, often against a salon down the road. One mixed page answers neither: the first can’t find the reassurance, the second can’t find the cost. Most arrive after trying products a feed recommended, and decide in minutes who looks qualified and easy to reach.
01
Two searches, one muddled listing
dermatologist near me
1Newer skin clinic★★★★☆ · 46 reviews
2Aesthetic chain★★★★☆ · 380 reviews
3Your clinic★★★★★ · 190 reviewsMixed services
Why don't patients find our dermatology clinic on Google Maps?
“Eczema specialist” and “laser for pigmentation” are different searches with different competitors. A profile and website that put everything under one vague heading — with the dermatologist's qualifications buried — lose the medical search to a newer clinic and the cosmetic one to an aesthetic chain.
02
The session and cost question
laser pigmentation cost near me
Your page“DM us for prices.”Tab closed
Answered pageConsultation fee · how sessions vary · medical vs cosmeticQuoted by AI
Should a dermatology clinic explain treatment prices online?
Cosmetic patients want the consultation fee, how many sessions are typical and what a course costs; medical patients want to know what the consultation covers. “DM us for prices” sends both elsewhere. A page explaining how pricing works — without promising outcomes — is also the answer AI assistants quote.
03
The DM that waited until morning
Hi, how much is laser for pigmentation? How many sessions?Instagram · 10:12 pm
Hi! It varies — would you like to book a consultation?Next day · 2:40 pm
Thanks, another clinic already sent me a price guide.2:52 pm
Why do skin clinic enquiries on Instagram go cold?
Price questions arrive on Instagram and WhatsApp in the evening, often from someone messaging three clinics at once. The first useful reply usually wins. When DMs sit in an app only one person checks, the enquiry goes cold — a routing problem, not a marketing one.
What we'd do about it
Five moves, in the order that pays.
Fix the leaks first, then grow. Scaling a funnel that loses enquiries just spends more to lose more.
Move
W1W2W3W4W5W6W7W8W9W10W11W12M3+
01Split the shop windowGoogle Business Profile rebuilt with medical and cosmetic services listed separately, the dermatologist's qualifications visible, recent photos and answered questions. Map position measured across your catchment.Local SEO
Weeks 1–3
02Give each buyer its own pageSeparate pages for conditions and cosmetic treatments — who carries it out, what the consultation involves, how sessions and costs work — reviewed by your dermatologist.Content Marketing
Weeks 2–6
03Answer DMs while they're warmInstagram, WhatsApp, forms and missed calls in one inbox with a named owner, an agreed response time and approved replies for the price question.Marketing Automation
Weeks 3–7
04Keep courses on trackSession reminders, aftercare information and rebooking prompts for multi-session treatments, plus a review request after each visit with consent handled properly.Marketing Automation
Weeks 4–10
05Then grow the cosmetic sideTreatment and area pages for the procedures and suburbs you want more of, and paid search where it earns its place — only once enquiries are answered and tracked.SEM & Paid Ads
Month 3 onward
Social presence · where patients check credentials
They follow skin influencers. They book a dermatologist.
Patients scroll skin advice everywhere, then look for a qualified dermatologist they can trust. Six things decide whether your profile turns that scroll into a booking.
9:41●●● 5G
yourskinclinic
YSYour Skin ClinicDermatology clinic
Dermatologist-led · medical & laserAcne, eczema, pigmentation ↓Book a consultation ↓
BookMessageCall
MedicalCosmeticDoctorsCosts
Acne myths, checkedMeet Dr SanaLaser: how sessions workEczema flare basicsSPF, explainedCosts & sessionsQ&A · pigmentationInside the clinicConsult slots
InstagramDermatologist-reviewed explainers, within the rules.Discover
Google Business ProfileMedical and cosmetic services listed separately.Check
WhatsAppSession and cost questions answered the same day.Ask
FacebookReviews, and older patients checking a skin doctor.Trust
YouTubeLonger condition explainers once the basics run.Discover
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).
MONMyth vs evidenceOne skin claim, checked.
WEDTreatment explainerHow sessions work, no promises.
THUMeet the doctorWho treats and their training.
SATCost & sessionsWhat sets the price, and how many.
DAILYRepliesDMs answered the same day.
What we'd watch
Your dashboard, minus the vanity metrics.
Six numbers that show whether the work is turning into booked patients — each pulled from a system you already own. The audit fills in your baseline; every sprint after shows the trend.
Skin clinic growth · weeklyYour dashboard after the free audit
Calls from your profileGoogle Business Profile
Baseline—
Map position by search typeLocal grid tracking
Baseline—
Time to first replyYour inbox and Instagram
Baseline—
Enquiry to consultationPractice management system
Baseline—
Course completionAppointment system
Baseline—
Enquiries by channelCRM or inbox tags
Baseline—
Your numbers, not ours
What is the slow reply actually costing you?
Three inputs only you know. We don't know your business yet — so nothing here is a benchmark, just your own arithmetic.
Runs in your browser. Nothing is stored or sent.
What you may be losing
$5,196a month in patients who book somewhere else — worked out from your three numbers above.
6 × 4.33 weeks× 1 in 2× $400
Most of this is a reply-time problem. One inbox for DMs, WhatsApp and calls, with approved price replies — weeks 3 to 7 of the plan.
Your map listing sends people to a website. Make it one that answers their question and takes the booking — not a page that sends them back to the map.
5 pages, your choiceHome, About, Services, Dermatology, Contact
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
yourclinic.comLIVE
HomeAboutServicesDermatologyContact
Your logo
Book a call
Schemallms.txtGA4Fast on mobile
FREEwith any plan
48h
Questions dermatology clinics ask
Straight answers, no sales script.
Straight answers. If yours isn't here, a 30-minute call is the fastest route — no pitch, no deck.
Should medical and cosmetic dermatology be on separate pages?
Yes. Someone with eczema and someone researching laser search differently, worry about different things and decide at different speeds. Separate pages let each find their answer quickly, and give search engines and AI assistants a clear page to point to for each.
Can we show before-and-after photos and patient reviews?
Often, but how depends on the advertising and professional rules where your clinic practises, and on patient consent. We build pages and review requests that stay within those rules, and we never write outcome claims. Where something is unclear, your professional body has the final word.
How do we answer “how much?” without quoting a price in a DM?
Explain the structure: the consultation fee, why the number of sessions varies, whether a treatment is medical or cosmetic, and what happens at the first visit. A short approved reply linking to that page answers honestly and moves the conversation towards a consultation.
How do we stand out from salons offering similar-sounding treatments?
Make the difference visible rather than argued: who carries out the treatment, their qualifications, how a consultation works and when you'd advise against a treatment. Patients who have already tried products and salons are often looking for exactly that.
Should we post more on Instagram to compete with skin influencers?
More posts rarely fix it. What matters more is what happens when someone messages you, and whether your site answers the questions the feed raised. Clear, dermatologist-reviewed answers are what patients come looking for once they stop trusting the feed.
How long before a dermatology clinic notices a difference?
Reply-time and profile fixes can show in enquiries within four to six weeks, because they stop leaks rather than create demand. New rankings for cosmetic treatments in a competitive area usually take a few months. We don't guarantee rankings or bookings.
How can a dermatology clinic compete with skin influencers on social?
Not by posting more. Be the qualified voice: dermatologist-reviewed explainers, the doctor named, medical and cosmetic kept apart, and no outcome claims — within the advertising and professional rules where you practise. Then make sure every DM gets a fast, clear reply with a way to book.
Do we get a free website for our clinic?
Yes. Every monthly plan includes a free 5-page website for your clinic — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Tell us about your clinic. Get a plan back.
A strategist reads your brief and replies within one business day with what we'd fix first for your clinic, a timeline and the real cost.
Reply in 1 business dayFrom a strategist, not a bot
We'll check your map visibility for medical and cosmetic searches, how your pages handle sessions and cost, and how fast a DM gets answered — then send you what we found. You keep the findings either way.
Social presence · where patients check credentials
They follow skin influencers. They book a dermatologist.
Patients scroll skin advice everywhere, then look for a qualified dermatologist they can trust. Six things decide whether your profile turns that scroll into a booking.
yourskinclinic
Is your profile ready to sell?
Tap what's already true.
Where your patients look
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).