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K-12 schools · See it as a parent does
Your teachers are good, your families stay, and word of mouth has carried you for years. But new parents now compare schools on a map, in parent groups and through an assistant — on results, fees and transport. This playbook shows where those families go, and what to publish first.
Start here
Eight things school leaders and admissions offices commonly describe. Select the ones that apply and we'll show what usually causes them, in the order we'd tackle it. Nothing is submitted.
Why a good school still loses the family
Parents can't watch your teaching before they apply, so they compare what they can see. They search nearby, check the map and reviews, ask in parent groups, then look for fees, results, transport and the admission process. The school that answered those plainly gets the tour booking. A school that keeps results in a newsletter and fees behind a phone call drops off the shortlist before anyone meets the head.
schools near me
Why don't parents find our school on Google Maps?
Admissions searches start local — “primary school near me”, “school with bus service in [area]”. A profile with the wrong category, no age range, no classroom photos and no tour dates loses to a newer school that filled those in, even when your reputation is stronger.
school fees near me with transport
Should a school publish its fees and exam results online?
Parents compare the total cost and the outcomes, and most school sites hide both. Admission charges, annual fees, transport and meals, plus verified results with the cohort stated, answer the two questions parents bring to every tour — and they are the answers assistants quote.
Why do school admission enquiries go cold?
Parents enquire in the evening, after work, and often message three schools at once in admission season. An answer two days later, once the office catches up, usually finds a family that has already booked a tour elsewhere. One queue, a named owner and a tour-booking link sent straight away fix it.
What we'd do about it
Fix the leaks first, then grow. Scaling a funnel that loses enquiries just spends more to lose more.
What we'd watch
Six numbers that show whether the work is turning into enrolments — each pulled from a system you already own. The audit fills in your baseline; every sprint after shows the trend.
Your numbers, not ours
Three inputs only you know. We don't know your business yet — so nothing here is a benchmark, just your own arithmetic.
Runs in your browser. Nothing is stored or sent.
What you may be losing
$51,960a month in parents who book somewhere else — worked out from your three numbers above.The fix is routing in admission season, not budget. One queue, one owner, tour links sent at once — weeks 3 to 7 of the plan.
Get my real numbers in a free auditIncluded with every plan
Your map listing sends people to a website. Make it one that answers their question and takes the booking — not a page that sends them back to the map.
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
Questions school leaders ask
Straight answers. If yours isn't here, a 30-minute call is the fastest route — no pitch, no deck.
Book a 30-minute callYes, or at least the structure: what's charged at admission, each year and for transport, meals and uniform, with any sibling or instalment options. Parents who can't see the total tend to assume it's higher, and many never ask.
Full this year can hide a thinner applicant pool for the year groups that matter next. A clear profile, published answers and fast replies keep the waiting list healthy and let you choose the right families, not just enough of them.
Publish verified results with the year, cohort and source stated, and avoid comparisons you can't back up. We don't write outcome promises, and content stays within the rules on school advertising and information that apply in your country.
Recommended parents still search your name, look at the map listing and read reviews before calling. A thin profile or missing fees can undo a good recommendation.
Profile and reply-time fixes can show in enquiries within weeks of admission season opening. Ranking across wider areas takes a few months. Admissions are seasonal, so we compare against the same weeks last year. We don't guarantee enrolments.
Usually yes, if they are at different addresses. Each campus needs its own profile, tour booking and pages, so parents of younger and older children each find the right one.
Instagram, Facebook and WhatsApp. Parents look for everyday school life on Instagram, check notices and ask other parents on Facebook, and expect admissions questions answered on WhatsApp. Add a YouTube campus tour. Only show children whose parents have given consent, and never publish results you can't verify.
Yes. Every monthly plan includes a free 5-page website for your school — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
A strategist reads your brief and replies within one business day with what we'd fix first for your school, a timeline and the real cost.
Prefer a call? Book an AI growth call
Free · no obligation
We'll check your map visibility across the areas families come from, how clearly fees, results and admissions are answered, and how fast a parent enquiry gets a reply. You keep the findings either way.
30 minutes · free
A strategist prepares before the call. No pitch deck.
Before you go
Leave your details and we'll send a free AI visibility check for your business, plus how your free 5-page website would look.
Social presence · where parents check you
Parents scroll your school's feed before they ask the group chat.
Parents look for everyday school life, fees and transport, then ask other parents. Your feed shows what a brochure can't. Six things decide whether they book a tour.
yourschool
Is your profile ready to sell?
Tap what's already true.
Where your parents look
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).