She asked about the visa at 1am. Your office opens at nine.
Your teachers are qualified and your students progress. But someone abroad choosing a language school is comparing cities, course length, total cost, accommodation, visa rules and accreditation — often at night in your time zone. This playbook shows where those students go, and what to publish first.
The short versionMost language schools lose international students because their pages don't match how people search from abroad, total cost, visa and accreditation questions are answered vaguely or not at all, and enquiries from other time zones wait a day for a reply. Clear answers per course and market, and faster replies, fix this.
Chain language school · 0.9 km★★★★☆ 38 reviews · Language schoolOpen now · Closes 7 pm
University language centre · 2 km★★★★☆ 210 reviews · Language schoolOpen now · Closes 7 pm
Your school · 0.5 km★★★★★ 164 reviews · Language schoolHours not set for today
AI answer“For a 12-week course with homestay, Chain language school lists the total cost and visa guidance…”
Leak 1Local-only pagesNothing for students searching from abroad.
Leak 2No total costFees, accommodation and visa costs never added up.
Leak 3Time-zone lagEnquiry from abroad answered a day later.
Start here
Tick anything that sounds like your week.
Eight things language school owners and directors commonly describe. Select the ones that apply and we'll show what usually causes them, in the order we'd tackle it. Nothing is submitted.
Tick what applies3 of 8 selected
Why a good school still loses the student
Students don't compare lessons. They compare the whole trip.
A student choosing a language school abroad is planning months of their life. They compare cities, course lengths, the total with accommodation, whether the course fits a visa and whether the school is accredited — often in their own language, often through an agent or an assistant. Parents of younger students ask about supervision and safety. The school that answers all of that clearly gets the booking. Lesson descriptions alone don't make the shortlist.
01
The search from abroad you're not in
language school with accommodation
1Chain language school★★★★☆ · 320 reviews
2University language centre★★★★☆ · 96 reviews
3Your school★★★★★ · 140 reviewsThin profile
Why don't international students find our language school?
International students search before they arrive — by city, course length and accommodation, often in their own language — while locals search “evening classes near me”. A profile without courses, accreditation and real classroom photos, and a site written only for walk-ins, loses both to a chain school that covered them.
02
The total cost nobody adds up
12-week English course total cost
Your page“Weekly prices in our brochure.”Tab closed
Answered pageTuition · accommodation · materials · visa costs · added up by lengthQuoted by AI
Should a language school show total cost including accommodation?
Students compare the whole bill: tuition for their course length, registration, materials, accommodation, insurance and visa costs. A weekly price list with everything else elsewhere makes the comparison impossible. A clear total for common course lengths, with visa and accreditation answered plainly, is what students and assistants rely on.
03
The enquiry from another time zone
Can I study 12 weeks on a visitor visa? Total with homestay?Web chat · 1:12 am
Hello, thank you for your interest. Please see our brochure.Next day · 10:05 am
Thanks, my agent booked another school.10:30 am
Why do international language school enquiries go cold?
Students abroad enquire in their evening, which is often your night. By the time the office opens and someone replies in English to a question asked in another language, a competitor or an agent has answered. Instant replies to the common questions in the student's language, and a named adviser for the rest, close the gap.
What we'd do about it
Five moves, in the order that pays.
Fix the leaks first, then grow. Scaling a funnel that loses enquiries just spends more to lose more.
Move
W1W2W3W4W5W6W7W8W9W10W11W12M3+
01Fix the shop windowGoogle Business Profile rebuilt — each course listed, accreditation shown, classroom and neighbourhood photos, Q&A. Map position measured for course and accommodation searches.Local SEO
Weeks 1–3
02Answer cost, visa, accreditationTotal cost for common course lengths, accommodation options, visa suitability per course stated generally and dated, and accreditation shown plainly. No immigration advice.Content Marketing
Weeks 2–6
03Answer across time zonesInstant answers to common questions in your key markets' languages, a booking link, and a named adviser who picks up the rest first thing.Marketing Automation
Weeks 3–7
04Build pages for key marketsCourse pages with translated essentials for the countries your students come from, structured so search and assistants can quote them.SEO Services
Weeks 5–10
05Then grow extensions and referralsExtension offers before courses end, review requests and referral prompts — only once the basics work, because scaling a leaky funnel wastes money.Marketing Automation
Month 3 onward
Social presence · where students check you
They pick the city on Instagram and the school on who replied.
International students compare cities, classes and accommodation on social, often at night in your time zone. Six things decide whether a scroll becomes an enrolment.
9:41●●● 5G
yourlanguageschool
YLYour Language SchoolLanguage school
English courses · city centreCourse + room prices, all in ↓Ask about visas, any time ↓
EnquireMessageCall
CoursesHousingVisaCity
Class clip · by TomásHost family room tourTotal cost, explainedVisa steps, simplyA day in the cityStudent story · MeiLevel test, explainedWeekend tripAccreditation & teachers
InstagramClass clips, accommodation and city life.Discover
WhatsAppNight-time visa and price questions, answered fast.Ask
YouTubeFull class samples, room tours and city guides.Check
FacebookInternational student groups and agents check you.Trust
Google Business ProfileAccreditation, photos and directions on the map.Check
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).
MONClass clipA minute of a real lesson, level named.
WEDCost explainerCourse, room and fees, all in.
THUCity guideOne neighbourhood or weekend trip.
SATStudent storyA real student, shared with consent.
DAILYRepliesDMs answered within hours, any time zone.
What we'd watch
Your dashboard, minus the vanity metrics.
Six numbers that show whether the work is turning into course bookings — each pulled from a system you already own. The audit fills in your baseline; every sprint after shows the trend.
Bookings · weeklyYour dashboard after the free audit
Calls and clicks from profileGoogle Business Profile
Baseline—
Enquiries by countryCRM or enquiry form
Baseline—
Time to first replyChat and inbox
Baseline—
Enquiry to bookingBooking system
Baseline—
Average weeks bookedBooking system
Baseline—
Review velocityGoogle Business Profile
Baseline—
Your numbers, not ours
What is the slow reply actually costing you?
Three inputs only you know. We don't know your business yet — so nothing here is a benchmark, just your own arithmetic.
Runs in your browser. Nothing is stored or sent.
What you may be losing
$38,970a month in students who book somewhere else — worked out from your three numbers above.
6 × 4.33 weeks× 1 in 2× $3,000
The fix is answering across time zones, not budget. Instant answers, one adviser for the rest — weeks 3 to 7 of the plan.
Your map listing sends people to a website. Make it one that answers their question and takes the booking — not a page that sends them back to the map.
5 pages, your choiceHome, About, Services, Language schools, Contact
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
yourschool.comLIVE
HomeAboutServicesLanguage schoolsContact
Your logo
Book a call
Schemallms.txtGA4Fast on mobile
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48h
Questions language schools ask
Straight answers, no sales script.
Straight answers. If yours isn't here, a 30-minute call is the fastest route — no pitch, no deck.
Publish what the school can stand behind: which courses suit which visa route in general terms, what documents you provide and when, and a dated link to the official source. We don't give immigration advice, and neither should the page.
Most of our international students come through agents. Do we need direct search?
Agents are valuable, but students often check the school themselves before agreeing. A clear site, accreditation and total cost support the agent's recommendation, and some students will book direct.
How do we show accreditation without overclaiming?
Name the accrediting bodies you actually hold, link to their listing where possible, and explain in a line what it means for the student. Don't imply recognition you don't have.
Should we translate the whole site?
Rarely. Translate the essentials for your key markets — courses, total cost, visa basics, accommodation and how to book — and keep them as current as the main pages.
How long before a language school notices a difference?
Reply-time and cost-page fixes can show within weeks. Pages for new markets usually take a few months to rank, and demand is seasonal, so we compare like-for-like periods. We don't guarantee bookings.
We teach locals in the evening and international students by day. One site or two?
One site, two journeys. Locals search for nearby evening and exam classes; international students search by city, length and accommodation. Each needs its own pages, even if they share a profile.
Which social platforms matter most for a language school?
Instagram, WhatsApp and YouTube. Students abroad choose a city and a school on Instagram, watch class samples on YouTube and ask about prices and visas on WhatsApp, often at night your time. Facebook still matters for international student groups and agents. Never promise visa outcomes.
Do we get a free website for our school?
Yes. Every monthly plan includes a free 5-page website for your school — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Tell us about your school. Get a plan back.
A strategist reads your brief and replies within one business day with what we'd fix first for your school, a timeline and the real cost.
Reply in 1 business dayFrom a strategist, not a bot
Search for your school from the other side of the world.
We'll check your visibility for course and accommodation searches, how clearly total cost, visa and accreditation are answered, and how fast an enquiry from abroad gets a reply. You keep the findings either way.
Social presence · where students check you
They pick the city on Instagram and the school on who replied.
International students compare cities, classes and accommodation on social, often at night in your time zone. Six things decide whether a scroll becomes an enrolment.
yourlanguageschool
Is your profile ready to sell?
Tap what's already true.
Where your students look
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).