The aggregator showed your price. Not your reliability.
Your depots collect on time, your drivers know the regulars and your claims process is fair. Yet small businesses sending every day compare you on an aggregator that shows a price and a delivery day, then open an account with whoever made the next step easy. This playbook shows how to win the sender before the comparison.
The short versionMost courier networks lose regular business senders because price and speed are compared on aggregators they don't control, their own site hides business account rates behind a sales call, depots have no local presence, and account requests wait days. Clear account pages, depot pages and same-day set-up fix this.
Why these three“For a small shop, National parcel carrier explains business account rates, daily collections and tracking…”
Leak 1Aggregator-onlySenders see your price there, never your service.
Leak 2No account ratesBusiness pricing hidden behind a sales call.
Leak 3Slow account set-upAccount form waits days for a depot call.
Start here
Tick anything that sounds like your week.
Eight things courier networks and franchise depots commonly describe. Select the ones that apply and we'll show what usually causes them, in the order we'd tackle it. Nothing is submitted.
Tick what applies3 of 8 selected
Why a reliable network still loses the sender
Senders compare price on aggregators. They choose on service later.
A small business sending parcels every day usually starts on an aggregator, because that's where price and speed are compared. You don't control that page. What you do control is what happens when they search you, ask an assistant for a courier account, or look for a local depot: whether account rates are explained, collections are clear and sign-up takes minutes. That is where regular senders are won or lost.
01
The comparison you don't control
Best courier for a small shop?
1National parcel carrierNamed first · reviews
2Parcel aggregator siteNamed · price compare
–Your networkNot namedPrice-only
Why don't business senders find our courier network directly?
Aggregators decide the first click and show only a price and a day. Senders who want an account, daily collections or a local contact search beyond them or ask an assistant. If your site and depots don't answer those questions plainly, a national carrier that does gets the account.
02
The account rate behind a phone call
business courier rates small volume
Your page“Call your local depot.”Tab closed
Answered pageRate bands by weight and zone · volume tiers · surchargesQuoted by AI
Should a courier network publish its business account rates?
A sender comparing you with an aggregator has a price on screen. If your business rates sit behind “call your local depot”, the aggregator wins by default. You don't need a full rate card, but you do need a page explaining bands, volume tiers, collections and surcharges.
03
The account request left with a depot
We send 40 parcels a week. Can we get an account and daily pickups?Web form · 4:15 pm
Thanks, your local depot will contact you shortly.Three days later · 10:30 am
We've set up with a courier that let us sign up online.10:50 am
Why do our business account enquiries go cold?
A sender ready to open an account has usually been let down by their current courier this week. They fill in two or three forms and go with whoever sets them up first. A form that waits for a depot to call back in three days loses to online sign-up.
What we'd do about it
Five moves, in the order that pays.
Fix the leaks first, then grow. Scaling a funnel that loses enquiries just spends more to lose more.
Move
W1W2W3W4W5W6W7W8W9W10W11W12M3+
01Put every depot on the mapA map listing and page for every depot: collection areas, cut-offs, drop-off hours and a local contact. Rankings measured depot by depot, not just for the brand.Local SEO
Weeks 1–3
02Explain account ratesA business account page with rate bands, volume tiers, collections and surcharges, plus a page per service: international, same-day, pallets, returns, B2B.Content Marketing
Weeks 2–6
03Make sign-up same-dayA short sign-up form routed to the right depot by postcode, a same-day reply and online set-up where your systems allow it.Marketing Automation
Weeks 3–7
04Tidy what recipients findA tracking help page, a clear contact route for recipients, and a review reply routine shared across depots.Local SEO
Weeks 5–9
05Then reduce aggregator relianceSector pages and outreach to regular senders, and tracking of which assistant answers name you. Only once the basics work, because scaling a leaky funnel wastes money.Lead Generation
Month 3 onward
Social presence · where senders check you
Shop owners ask the group chat which courier actually turns up.
Small senders trust what other sellers say and what your depot shows. Social is where reliability gets seen, not just price. Six things decide whether a look opens an account.
9:41●●● 5G
yourcourier
YCYour CourierCourier service
Daily collections · local depotsAccount rates explained, no call ↓Open an account today ↓
Sign upMessageCall
RatesDepotsCollectReviews
Collection run · by JoeHow account rates workSeller storyPacking tips for sellersDepot tour · by AshaCut-off times explainedClaims, step by stepMeet your driverPeak dates to plan for
FacebookSeller groups asking which courier collects reliably.Discover
Google Business ProfileEvery depot on the map, with reviews from senders.Check
WhatsAppCollection and account questions answered with a sign-up link.Enquire
LinkedInLarger shippers and ops leads checking your network.Trust
InstagramPacking and cut-off tips for online sellers.Discover
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).
MONCut-off reminderThis week's collection times by depot.
TUESeller tipHow to pack to avoid damage claims.
THUSender storyA local shop's daily routine with you.
FRIDriver spotlightThe person who collects from your street.
DAILYRepliesEvery message within the hour, sign-up link ready.
What we'd watch
Your dashboard, minus the vanity metrics.
Six numbers that show whether the work is turning into business accounts opened — each pulled from a system you already own. The audit fills in your baseline; every sprint after shows the trend.
Network growth · weeklyYour dashboard after the free audit
Accounts opened by sourceCRM or account system
Baseline—
Assistant mentionsAI answer tracking
Baseline—
Depot map positionLocal grid tracking
Baseline—
Time to account liveCRM and depot system
Baseline—
Parcels per accountCourier management system
Baseline—
Review repliesGoogle Business Profile
Baseline—
Your numbers, not ours
What is the slow reply actually costing you?
Three inputs only you know. We don't know your business yet — so nothing here is a benchmark, just your own arithmetic.
Runs in your browser. Nothing is stored or sent.
What you may be losing
$38,970a month in senders who book somewhere else — worked out from your three numbers above.
6 × 4.33 weeks× 1 in 2× $3,000
The fix is sign-up speed, not a lower price. One form, routed by postcode, a same-day reply — weeks 3 to 7 of the plan.
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
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Questions courier networks ask
Straight answers, no sales script.
Straight answers. If yours isn't here, a 30-minute call is the fastest route — no pitch, no deck.
Usually not. They bring one-off senders and some become regulars. The aim is to stop depending on them, so the senders who would open an account find you directly and see why an account is worth it.
Should a courier network publish account rates?
Publish the structure: rate bands by weight and zone, volume tiers, collection options and surcharges. You can keep negotiated rates private. A sender comparing you with an aggregator needs enough to know an account is worth asking about.
Each depot is a franchise. Who owns the marketing?
It works best when the network provides the system (depot page templates, review flow, enquiry routing) and each depot keeps its local details current. Leads reach the right depot, and every depot looks consistent.
Recipients leave reviews about late parcels. Can we fix that?
You can't prevent every late parcel. You can make tracking help easy to find, give recipients a clear contact route and reply calmly to every review. Senders checking your name then see how problems get handled.
How long before a courier network notices a difference?
Sign-up speed and depot listing fixes can show within weeks. Service pages and assistant visibility usually take a few months, depending on competition. We don't guarantee rankings or accounts.
Do you work with same-day and specialist couriers too?
Yes. Same-day, medical, legal-document and high-value couriers need the same basics, with more on coverage, timings and handling, and a faster enquiry route because the requests are urgent.
Which social platforms matter most for a courier network?
For small senders: Facebook, where sellers ask each other which courier turns up, and your Google Business Profile, where each depot gets checked. WhatsApp is the quickest way to answer “can you collect from us?” with a sign-up link. LinkedIn matters as you go after larger shippers whose ops leads check your network.
Do we get a free website for our network?
Yes. Every monthly plan includes a free 5-page website for your network — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Tell us about your network. Get a plan back.
A strategist reads your brief and replies within one business day with what we'd fix first for your network, a timeline and the real cost.
Reply in 1 business dayFrom a strategist, not a bot
Search for a courier account the way a sender would.
We'll check which sender questions name you, your account, service and depot pages, and how fast an account request gets set up, then send you what we found. You keep the findings either way.
Social presence · where senders check you
Shop owners ask the group chat which courier actually turns up.
Small senders trust what other sellers say and what your depot shows. Social is where reliability gets seen, not just price. Six things decide whether a look opens an account.
yourcourier
Is your profile ready to sell?
Tap what's already true.
Where your senders look
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).