They typed your development's name. A portal ad came first.
Your hoardings, launch event and brochure all point people to one thing: the development's name. Interested buyers search it, then often land on a portal, a reseller or a rival scheme. This playbook shows where that branded demand leaks, and how to keep the buyer from the first search to the site visit.
The short versionNew developments lose buyers when the scheme's own name is searched and a portal, reseller or rival ad answers first, when price, payment plan and completion stage hide behind “register interest”, and when site-visit requests wait. Defending the name, answering the money questions and booking visits instantly fixes most of it.
Your development · result 3Search resultsPage 3 · thin listing
AI answer“A Portal listing shows prices and payment plans for this scheme; the developer's site asks you to register…”
Leak 1Name not defendedPortals and resellers bid on your scheme's own name.
Leak 2Prices behind a form“Register interest” instead of price from and plans.
Leak 3Slow site-visit replyWeekend visit request answered on Monday.
Start here
Tick anything that sounds like your week.
Eight things developers and their sales teams commonly describe. Select the ones that apply and we'll show what usually causes them, in the order we'd tackle it. Nothing is submitted.
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Why a good development still loses the buyer
Your marketing builds the name. Someone else answers it.
Hoardings, launch adverts and word of mouth all send buyers to search one thing: the development's name. What they find decides what happens next. If a portal, a reseller promising “best price” or a rival scheme's ad sits above your site, and your site hides prices behind a form, the buyer's first conversation is with someone else. Off-plan buyers then want three answers — price, payment plan, build stage — and a visit they can book today.
Why do portals appear above our development's own website?
Once a development is announced, its name becomes a search term — and portals, resellers and other developers can bid on it. A buyer searching for your own scheme then lands on someone else's page first. A brand campaign, a properly structured site and portal listings that link back to you keep that demand with the developer who created it.
02
Price, payment plan and build stage
[scheme name] 2 bed price
Your page“Register interest for pricing.”Tab closed
Answered pagePrice from by unit type · payment stages · current build stageQuoted by AI
Should a developer publish prices for a new development?
Off-plan buyers want three answers before they visit: the price from for each unit type, how the payment stages work, and where construction has got to. “Register interest for prices” sends them to a reseller who will tell them. A page with current prices, a plain payment-plan explanation and dated build progress wins the visit — and it's what assistants quote.
03
The weekend visit request
Saw the hoarding. Any 2 beds left? Can we visit tomorrow?WhatsApp · 6:50 pm
Hi! Thanks for your interest — our team will call you.Monday · 10:05 am
Thanks, we reserved at another scheme yesterday.10:20 am
Why do new development enquiries go cold?
Many buyers visit show flats at weekends and research in the evenings. A WhatsApp on Saturday evening that waits for Monday's sales meeting often finds the buyer visited a rival scheme on Sunday. Site visits need to be bookable instantly, with someone covering messages at the times buyers actually look.
What we'd do about it
Five moves, in the order that pays.
Fix the leaks first, then grow. Scaling a funnel that loses enquiries just spends more to lose more.
Move
W1W2W3W4W5W6W7W8W9W10W11W12M3+
01Defend the development's nameBrand search campaigns on every scheme and phase name, common misspellings included, plus a site structure that ranks for its own name.SEM & Paid Ads
Weeks 1–2
02Answer price, plan and stageUnit-type pages with price from, floor plans, a payment-stage explanation and dated construction progress. Nothing promised beyond what you can stand behind.Content Marketing
Weeks 2–5
03Make visits bookable todayOnline booking for show-flat and site visits, instant confirmation with directions, weekend message cover and missed-call text-back.Marketing Automation
Weeks 2–6
04Nurture registrations by stageStaged follow-up for brochure and interest leads: release dates, build progress, payment-plan walk-throughs and visit invitations.Marketing Automation
Weeks 5–10
05Then launch the next phaseNew phases and schemes get their names defended from day one, with landing pages and a sales-suite listing ready before the hoarding goes up.SEM & Paid Ads
Month 3 onward
Social presence · where buyers check you
They search the scheme name. Your feed should answer first.
Every hoarding sends people to your development's name. Your Instagram and YouTube show plans, prices and progress before a reseller does. Six things decide whether they book a visit.
9:41●●● 5G
yourdevelopment
YDYour DevelopmentNew homes development
2 & 3 bed homes · near the stationFloor plans and prices ↓Book a site visit ↓
BookMessageCall
PlansPricesProgressVisit
Show home tour · by IraConstruction updateFloor plan explainedWhat's in the priceThe neighbourhoodSpecification close-upOpen weekend datesPayment stages, simplyMeet the sales team
InstagramShow home reels, plans and progress, with a visit link.Discover
YouTubeFull show home tours and construction updates.Check
FacebookLocal buyers, families and launch events.Discover
WhatsAppPrice lists and visit slots, sent in minutes.Book
Google Business ProfileSales office pinned, with current photos.Check
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).
MONProgress updateWhat's been built this month, filmed.
WEDFloor plan postOne home type, explained.
FRIOpen-weekend storyVisit slots this weekend, tap to book.
SATShow home reelOne room, filmed in real light.
DAILYRepliesDMs answered within the hour.
What we'd watch
Your dashboard, minus the vanity metrics.
Six numbers that show whether the work is turning into booked site visits — each pulled from a system you already own. The audit fills in your baseline; every sprint after shows the trend.
Sales suite · weeklyYour dashboard after the free audit
Searches for the scheme nameSearch Console and ads account
Baseline—
Site visits bookedBooking calendar
Baseline—
Time to first replyCRM or lead inbox
Baseline—
Visit to reservationSales CRM
Baseline—
Registration follow-upEmail platform or CRM
Baseline—
Cost per reservationAds account and CRM
Baseline—
Your numbers, not ours
What is the slow reply actually costing you?
Three inputs only you know. We don't know your business yet — so nothing here is a benchmark, just your own arithmetic.
Runs in your browser. Nothing is stored or sent.
What you may be losing
$129,900a month in buyers who book somewhere else — worked out from your three numbers above.
6 × 4.33 weeks× 1 in 2× $10,000
The fix is booking and cover, not more launch spend. Instant visit booking and weekend replies — weeks 2 to 6 of the plan.
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
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Questions developers ask
Straight answers, no sales script.
Straight answers. If yours isn't here, a 30-minute call is the fastest route — no pitch, no deck.
Why bid on our own development's name if we already rank for it?
Because others can bid on it too. Portals, resellers and other developers often appear above you for your own scheme's name. A brand campaign is usually inexpensive and keeps buyers who saw your hoarding from landing somewhere else first.
Should we publish prices before launch?
Before launch, say what will be published and when, and let people register. Once prices are set, show the price from by unit type and keep it current. Buyers who can't find a number usually ask someone who will give them one.
Can we talk about completion dates and investment returns?
Talk about the construction stage you can evidence, with dated updates. We don't publish promised completion dates, rental yields or returns you can't stand behind, and everything stays within the property advertising rules in your country.
Do resellers and portals help or hurt?
Both. They bring buyers, but they also compete for your scheme's name and own the conversation. Defend the name, make your own site the most complete source and make sure portal listings link back to you.
How should we follow up brochure downloads?
In stages, not with one newsletter: a quick personal reply, then release dates, build progress, payment-plan explanations and a visit invitation. Off-plan buyers often need several touches before they visit.
How long before a development notices a difference?
Brand campaigns and visit booking can change enquiries within days or weeks. Unit-type pages and organic rankings build over months. We don't guarantee rankings or sales.
Which social platforms matter for a new homes development?
Instagram, YouTube and Facebook, with WhatsApp for replies. Buyers search the scheme name and want plans, prices and real progress. Show filmed updates and honest show home tours, and only publish prices, specifications and timelines you can stand behind under your local property advertising rules.
Do we get a free website for our development?
Yes. Every monthly plan includes a free 5-page website for your development — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Tell us about your development. Get a plan back.
A strategist reads your brief and replies within one business day with what we'd fix first for your development, a timeline and the real cost.
Reply in 1 business dayFrom a strategist, not a bot
Search your development's name the way a buyer would.
We'll check who appears for your scheme names, how your unit and price pages compare, and how fast a weekend visit request gets an answer — then send you what we found. You keep the findings either way.
Social presence · where buyers check you
They search the scheme name. Your feed should answer first.
Every hoarding sends people to your development's name. Your Instagram and YouTube show plans, prices and progress before a reseller does. Six things decide whether they book a visit.
yourdevelopment
Is your profile ready to sell?
Tap what's already true.
Where your buyers look
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).