Their current manager stopped answering. So did you.
Landlords rarely switch managers on a whim. They switch after a missed repair, a void that dragged on, or a call nobody returned — and that's when they search. This playbook shows what they find, what they ask before switching, and why the questions your landlords and tenants ask every week are your best marketing.
The short versionProperty management companies lose landlords because their local listing is thin, their fees and what's included are unclear, and enquiries from frustrated landlords wait as long as the service they're leaving. The recurring questions landlords and tenants ask are evergreen content few managers publish — answering them, and replying fast, wins switchers.
Local manager · 1.5 km★★★★☆ 210 reviews · Property managementOpen now · Closes 7 pm
Your company · 0.6 km★★★★★ 164 reviews · Property managementHours not set for today
AI answer“For landlords nearby, Local manager lists its fees, what's included, and replies the same day…”
Leak 1Thin local profileFew landlord reviews, no services listed, old photos.
Leak 2Fees unclear“Competitive rates” instead of what's included.
Leak 3Slow landlord replyA switching landlord waits two days for a call back.
Start here
Tick anything that sounds like your week.
Eight things property management companies commonly describe. Select the ones that apply and we'll show what usually causes them, in the order we'd tackle it. Nothing is submitted.
Tick what applies3 of 8 selected
Why a good manager still loses the landlord
Landlords switch after one bad week. Then they search.
Landlords rarely shop for a property manager until something goes wrong: a repair that dragged, a void that cost a month's rent, a tenant problem nobody handled. Then they search the area, read reviews — including tenant reviews — try to work out fees and what's included, and call two or three managers. The one who answers quickly and explains clearly is showing them the service they want. A slow call back looks exactly like what they're leaving.
Landlords looking to switch search “property management near me” or “letting agent for landlords” and compare the map results. A profile with no listed services, no landlord reviews and unanswered tenant complaints loses to a smaller manager that filled it in properly and replies to every review.
02
The management fee nobody explains
property management fees near me
Your page“Competitive rates — call us.”Tab closed
Answered pageEach service level · what's included · what costs extraQuoted by AI
Should a property management company publish its fees?
Landlords compare fees, but what they really want to know is what's included: tenant-find, referencing, rent collection, inspections, repairs, notices, safety certificates. “Competitive rates, call for details” forces them to phone three firms and compare unlike with unlike. A page setting out each service level and what costs extra gets shortlisted — and it's what assistants quote.
03
The landlord call back that took two days
Thinking of switching managers. 3 flats. What do you charge?Web form · 8:20 pm
Thanks for getting in touch, someone will call you back.Two days later
Thanks, we've signed with another company.11:40 am
Why do landlord enquiries go cold?
A landlord leaving a manager over slow service is testing you on exactly that. Enquiries arrive by phone, form and email, often after hours when the landlord has just had another difficult call from a tenant. A same-day reply with a clear switching process wins them; a two-day call back confirms every fear.
What we'd do about it
Five moves, in the order that pays.
Fix the leaks first, then grow. Scaling a funnel that loses enquiries just spends more to lose more.
Move
W1W2W3W4W5W6W7W8W9W10W11W12M3+
01Fix the local shop windowGoogle profile rebuilt — categories, areas managed, services, team photos — with review requests to landlords and replies to every tenant review.Local SEO
Weeks 1–3
02Answer the fee questionA fees page setting out each service level, what's included and what costs extra, plus a plain guide to switching managers and what happens to existing tenancies.Content Marketing
Weeks 2–5
03Reply to landlords the same dayLandlord enquiries routed to a named person with a same-day target, an after-hours acknowledgement and one tracked channel for repairs.Marketing Automation
Weeks 3–6
04Publish the evergreen answersPages for the questions landlords and tenants ask every week — deposits, inspections, repairs, notice, safety checks — kept current, general and not presented as legal advice.Content Marketing
Weeks 4–12
05Then expand by areaArea pages and listings for towns you want more properties in — once replies and fee answers work, because new landlords judge you on both.Local SEO
Month 3 onward
Social presence · where landlords check you
Unhappy landlords ask the group who actually answers the phone.
Landlords switch managers after a bad month, then ask in local groups and check your page. Six things decide whether your Facebook page wins the switch.
9:41●●● 5G
yourlettings
YLYour Property ManagersProperty management
Lettings & management · your areaFees per service, listed ↓Book a landlord call ↓
CallMessageCall
FeesRepairsLandlordsTenants
Repair fixed · by ArunSwitching managers?Fees, line by lineLandlord rules updateVoid checklistInspection walk-roundLandlord Q&A · by MegTenant FAQsMeet the team
FacebookLandlord groups ask for recommendations — be the useful one.Trust
Google Business ProfileFees, areas covered and replies to every review.Check
WhatsAppRepair updates for tenants, reports for landlords.Remind
LinkedInPortfolio landlords and investors check your team.Hire
YouTubeLandlord rule explainers, once Facebook runs weekly.Discover
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).
MONLandlord rules postOne compliance point, explained.
WEDJob-done postA repair or inspection, with photos.
THUFee explainerWhat each service covers.
SATLandlord Q&AAnswer one question from the groups.
DAILYRepliesCalls and messages within the hour.
What we'd watch
Your dashboard, minus the vanity metrics.
Six numbers that show whether the work is turning into new properties under management — each pulled from a system you already own. The audit fills in your baseline; every sprint after shows the trend.
Portfolio growth · weeklyYour dashboard after the free audit
Landlord calls from your profileGoogle Business Profile
Baseline—
Time to first replyYour inbox and phone system
Baseline—
Properties under managementProperty management software
Baseline—
Enquiry to signed agreementCRM
Baseline—
Repair response timeMaintenance log
Baseline—
Landlord and tenant reviewsGoogle Business Profile
Baseline—
Your numbers, not ours
What is the slow reply actually costing you?
Three inputs only you know. We don't know your business yet — so nothing here is a benchmark, just your own arithmetic.
Runs in your browser. Nothing is stored or sent.
What you may be losing
$15,588a month in landlords who book somewhere else — worked out from your three numbers above.
6 × 4.33 weeks× 1 in 2× $1,200
The fix is response, not reach. Same-day landlord replies and a clear switching guide — weeks 3 to 6 of the plan.
Your map listing sends people to a website. Make it one that answers their question and takes the booking — not a page that sends them back to the map.
5 pages, your choiceHome, About, Services, Property management, Contact
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
yourcompany.comLIVE
HomeAboutServicesProperty managementContact
Your logo
Book a call
Schemallms.txtGA4Fast on mobile
FREEwith any plan
48h
Questions property managers ask
Straight answers, no sales script.
Straight answers. If yours isn't here, a 30-minute call is the fastest route — no pitch, no deck.
Should a property management company publish its fees?
Answer the question, even if fees depend on the property. Set out each service level, what's included and what costs extra. Landlords comparing managers tend to shortlist the ones that make comparison easy.
Tenants leave negative reviews. Does that hurt us with landlords?
Landlords read them as evidence of how their property will be managed. You can't remove fair reviews, but you can reply calmly and specifically, fix the process behind them and ask satisfied landlords and tenants for reviews as a matter of routine.
Can we write about deposits, notice and safety rules?
Yes, in general terms that help readers understand the process, kept current and pointing to official guidance in your country. We don't present it as legal advice, and anything specific is checked by someone on your team.
Most landlords come by referral. Why bother with search?
Referred landlords still search your name and read your reviews before calling, and landlords leaving another manager often search rather than ask around. A thin profile loses both.
Does this work for block or estate management?
Yes, with a different audience: boards, residents' associations and freeholders. They need pages about service charges, reporting and how a handover works — and the same fast reply.
How long before a property manager notices a difference?
Profile, fee-page and reply fixes can show in landlord enquiries within weeks. Evergreen pages and new areas build over months. Portfolios grow steadily, so we track net properties added rather than clicks. We don't guarantee rankings or signings.
Which social platforms matter for a property management company?
Facebook, your Google Business Profile and WhatsApp. Landlords thinking of switching ask in local groups and read your reviews, and tenants and landlords both judge you on reply speed. LinkedIn matters for portfolio landlords. Post useful rule explainers and real jobs done, never tenants' details.
Do we get a free website for our company?
Yes. Every monthly plan includes a free 5-page website for your company — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Tell us about your company. Get a plan back.
A strategist reads your brief and replies within one business day with what we'd fix first for your company, a timeline and the real cost.
Reply in 1 business dayFrom a strategist, not a bot
Search for a new manager the way your landlords would.
We'll check your map visibility for landlord searches, your fees and evergreen pages, and how fast a landlord enquiry gets answered — then send you what we found. You keep the findings either way.
Social presence · where landlords check you
Unhappy landlords ask the group who actually answers the phone.
Landlords switch managers after a bad month, then ask in local groups and check your page. Six things decide whether your Facebook page wins the switch.
yourlettings
Is your profile ready to sell?
Tap what's already true.
Where your landlords look
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).