Industrial components · See it as an engineer does
They typed your part number. It lives inside a PDF.
Your tolerances are tight and your repeat customers stay for years. Yet a new engineer searching a part number or a spec lands on a distributor's page, or an assistant names a supplier whose catalogue is actually readable. This playbook shows where those RFQs go, and what we'd fix first.
The short versionIndustrial component makers lose new buyers because part numbers and specifications sit inside PDF catalogues that search engines and AI assistants read poorly, MOQ and lead times hide behind “contact us”, and RFQs wait days for a quote. Indexable part pages, clear quoting terms and same-day RFQ routing fix this without a bigger ad budget.
Why these three“For small runs, Larger competitor publishes dowel pin specs, tolerances and MOQ on each part page…”
Leak 1Specs in PDFsPart numbers locked in a catalogue nobody can search.
Leak 2No quoting termsMOQ, lead time and price breaks only on request.
Leak 3Slow RFQ replyDrawing sent Monday, quote returned the next week.
Start here
Tick anything that sounds like your week.
Eight things component manufacturers commonly describe. Select the ones that apply and we'll show what usually causes them, in the order we'd tackle it. Nothing is submitted.
Tick what applies3 of 8 selected
Why a good component maker still loses the RFQ
Engineers don't call to ask. They search the spec and shortlist.
An engineer designing a bracket or a pump housing doesn't phone suppliers to ask what they make. They search the part number, a dimension or “equivalent to”, ask an assistant for suppliers with a low MOQ, open three pages, download a model and send RFQs to whoever looked capable. If your specifications live inside a PDF and your quoting terms are hidden, you aren't on the shortlist, even when your parts are better.
01
The part search you never match
Stainless dowel pin makers with low MOQ
1Larger competitorNamed first · part pages
2Industrial distributorNamed · stocks your parts
–Your companyNot named · PDF onlySpecs in PDFs
Why don't engineers find our components when they search part numbers?
Engineers search part numbers, dimensions, materials and standards directly, and increasingly ask an assistant for a shortlist. A PDF catalogue gives neither anything to match, so a distributor's page or a competitor with one page per part gets named instead, even for parts you make yourself.
02
The quote terms nobody publishes
dowel pin price per 1000
Your page“Contact us for pricing.”Tab closed
Answered pageMOQ · lead-time range · price breaks · samples policyQuoted by AI
Should a component manufacturer show MOQ and pricing online?
Buyers want MOQ, lead time, price breaks and sample policy before they spend time on an RFQ. “Contact us for pricing” on every page means they send the RFQ to several suppliers and pick whoever answered clearly. Publishing how pricing works, not a price list, filters bad-fit enquiries and gives assistants something to quote.
03
The RFQ that waited a week
RFQ attached: 5,000 pcs to drawing rev C. Lead time?Web form · Mon 6:52 pm
Thanks, our estimator will review and come back to you.Following Tue · 10:05 am
Thanks, we've already placed the order.10:31 am
Why do our RFQs go cold before we quote?
An RFQ usually goes to several suppliers at once, and the first credible quote often sets the benchmark. A drawing that sits in a shared inbox until the estimator gets to it is frequently answered after the buyer has moved on. An acknowledgement, an owner and a target quote time fix most of it.
What we'd do about it
Five moves, in the order that pays.
Fix the leaks first, then grow. Scaling a funnel that loses enquiries just spends more to lose more.
Move
W1W2W3W4W5W6W7W8W9W10W11W12M3+
01Unlock the cataloguePart and series pages built from your catalogue data: specs as text, datasheet and CAD downloads, standards met. Structured so search engines and assistants can read each part.Programmatic SEO
Weeks 1–4
02Route every RFQ the same dayAn RFQ form that takes drawings, quantity and target date, feeding the CRM by product line with an instant acknowledgement and a named owner. Field sales sees it the same day.Marketing Automation
Weeks 2–5
03Publish how you quotePer-family pages on MOQ, typical lead-time ranges, price breaks, samples and the tolerances you hold, written for an engineer and a buyer reading the same page.Content Marketing
Weeks 3–7
04Win the comparison searchesCross-reference and “equivalent to” pages, application pages and direct-versus-distributor answers, so the queries buyers run before contacting anyone land on you.SEO Services
Weeks 5–10
05Then extend the long tailMore sizes, materials and finishes as pages, plus applications you want to grow into. Only once RFQs are routed and measured, because scaling a leaky funnel wastes money.Programmatic SEO
Month 3 onward
Social presence · where buyers check you
Engineers check who makes the part before they send the drawing.
Engineers and buyers want proof you hold tolerance and ship on time, from people they can reach. Social shows it. Six things decide whether a look becomes an RFQ.
9:41●●● 5G
yourcomponents
YCYour Components CoPrecision components
Pins, bushes & shafts · to drawingMaterials, tolerances & MOQ ↓Send a drawing for a quote ↓
Get quoteMessageCall
PartsMaterialsQualityRFQ
CNC cell · by SureshTolerance, explainedHow we quote a drawingInspection · by LauraStainless vs alloyBuyer's viewLow-MOQ runsLead times, explainedMeet the quality team
LinkedInEngineers and buyers check your parts, quality and people.Check
WhatsAppQuick RFQ and lead-time questions, with the upload link.Enquire
YouTubeMachining and inspection clips engineers can share.Trust
XShort notes on materials and lead times.Discover
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).
MONMachining clipOne part made, material and process named.
TUETolerance postWhat a tolerance costs, and why.
THUQuality postHow one part gets inspected.
FRILead-time updateCurrent lead times by material.
DAILYRepliesRFQ messages answered same day.
What we'd watch
Your dashboard, minus the vanity metrics.
Six numbers that show whether the work is turning into qualified RFQs — each pulled from a system you already own. The audit fills in your baseline; every sprint after shows the trend.
Component RFQs · weeklyYour dashboard after the free audit
Part-number impressionsGoogle Search Console
Baseline—
Datasheet and CAD downloadsWebsite analytics
Baseline—
Time to acknowledge an RFQCRM
Baseline—
Time to quoteCRM or ERP
Baseline—
RFQ to first orderCRM
Baseline—
Assistant mentionsAI visibility tracking
Baseline—
Your numbers, not ours
What is the slow reply actually costing you?
Three inputs only you know. We don't know your business yet — so nothing here is a benchmark, just your own arithmetic.
Runs in your browser. Nothing is stored or sent.
What you may be losing
$103,920a month in buyers who book somewhere else — worked out from your three numbers above.
6 × 4.33 weeks× 1 in 2× $8,000
The fix is routing, not budget. RFQs into the CRM with an owner, an instant acknowledgement and a target quote time — weeks 2 to 5 of the plan.
Free with any monthly plan from $499. Domain, hosting and paid tools are bought by you and stay in your name; shops and booking systems are quoted separately. The 48-hour clock starts once your plan is active and the launch checklist is done.
yourcompany.comLIVE
HomeAboutServicesIndustrial componentsContact
Your logo
Book a call
Schemallms.txtGA4Fast on mobile
FREEwith any plan
48h
Questions component makers ask
Straight answers, no sales script.
Straight answers. If yours isn't here, a 30-minute call is the fastest route — no pitch, no deck.
Should our whole catalogue be web pages, not just PDFs?
For the parts you want new buyers to find, yes. Keep the PDF as a download, but put each part's specs on a page as text, because that's what search engines index and assistants read. We usually start with the series that bring the most valuable orders, not every SKU at once.
We sell through distributors. Won't our own part pages compete with them?
They can coexist. Your pages carry the full technical detail and point to where to buy small quantities, while volume RFQs come to you. Many manufacturers find distributors already outrank them for their own part numbers, which helps nobody.
Do we have to publish prices?
No. Most component makers can't publish a fixed price because it depends on quantity, material and finish. What helps is explaining how you price: MOQ, price breaks, lead-time ranges and what makes a quote faster. That's what buyers and assistants look for.
Should CAD downloads sit behind a form?
It depends on your sales model. Open downloads get you specified more often; gated ones tell you who is designing with your part. A common middle ground is open datasheets with CAD behind a short form. We'd test it rather than guess.
How long before we see more RFQs?
RFQ routing and response-time fixes can show within weeks because they stop losing enquiries you already get. Part pages usually take a few months to be indexed and rank, depending on how many there are and how competitive the parts are. We don't guarantee rankings or RFQs.
Our catalogue data is messy. Can you still build part pages?
Usually, yes. We start from whatever you have, whether ERP exports, spreadsheets or the PDF itself, and clean the attributes that matter for search first. Your engineers check the spec fields before anything goes live.
Which social platforms matter most for an industrial components maker?
LinkedIn, where engineers and procurement check who makes a part and who they would deal with. WhatsApp is often where a quick RFQ or lead-time question arrives, so a named estimator should answer it. YouTube suits short machining and inspection clips. Post real parts, materials and tolerances you actually hold.
Do we get a free website for our company?
Yes. Every monthly plan includes a free 5-page website for your company — fast, AI-readable and yours to keep. It goes live within 48 hours once your plan is active and the launch checklist is done. Your domain, hosting and any paid tools sit outside the offer and stay in your name; online shops and booking systems are quoted separately. What's included
Free · one business day
Tell us about your company. Get a plan back.
A strategist reads your brief and replies within one business day with what we'd fix first for your company, a timeline and the real cost.
Reply in 1 business dayFrom a strategist, not a bot
Search your own part numbers the way an engineer would.
We'll check how your part numbers and specs show in search and AI answers, what your quoting pages say, and how fast an RFQ gets a reply, then send you what we found. You keep the findings either way.
Social presence · where buyers check you
Engineers check who makes the part before they send the drawing.
Engineers and buyers want proof you hold tolerance and ship on time, from people they can reach. Social shows it. Six things decide whether a look becomes an RFQ.
yourcomponents
Is your profile ready to sell?
Tap what's already true.
Where your buyers look
A week that books, not just posts
Social Media Marketing Included in Zero to Hero (2 platforms) and Own The Answer (4 platforms).